Skip to main content


The corporate world these days looks like one big bag of confused theories. Theories learnt and implemented without any understanding. We hear of different HR policies and always wonder who made them and why. Majority of the corporate companies are divided internally into two types of people, one- the employees and two- the HR employees. Why this differentiation?
The HR employees are always criticised for everything they do from recruitments to compensations. They are never seen as a friend. The main reason is because the functions of the HR are very difficult. They have to manage ‘humans’ and we all know that humans are the most complex things on this earth. They are seen as ‘management people’ by the other employees. But they are mere communicators. They communicate what is required by the management from the employees and the vice versa. They are always sandwiched between the demands from the management and the employees. A good trait of leadership is to avoid any mismanagement and work as a united team.

The role of HR plays a very important role at managerial levels. Managers today are well trained to become the best leaders. Having leadership skills makes a big difference to the respective projects and the organisation as a whole. Leadership is the most critical management skill. One can define it as the ability to motivate a group of people towards a common goal. A very good leader can become the best manager. And any good manager must try to become the best leader. Roles of managers conventionally are planning, organizing, staffing, directing and controlling. He is responsible for aligning the individual's objectives with the organization’s objectives. And he can do so only by effective communication with the employees and by motivation.

Why is leadership so important for the progress of any company? Employees never leave good organisations, they leave bad bosses. And hence we see an increase in the attrition rate these days. Employee retention is the most crucial task for any HR department in any organisation today. Only high salary and good benefits don’t help retain an employee these days. There is something more that any individual needs like we know the Maslow’s need theory.

But what is most important is ‘humanity’ which is only discussed in theories. We only remember the word human as a part of HR but we forget humanity. Today’s leaders must learn to empathise and listen. Empathy is the ability to identify and understand another's situation, feelings and motives in other words seeing things through someone else's eyes. Empathic leaders have a different approach to problem solving and task delegation. They are flexible, understanding and honest. Such leaders create a sense of responsibility in the employees and increase their loyalty towards the organisation, employees feel important and cared. And responsible and loyal employees will never leave an organisation.
No matter what, today’s managers must learn to be human and correctly implement the various leadership theories such that they blend with the requirement of the team and the organisation as a whole. Managers must not concentrate only on outcome but also on the quality of process as a whole. ‘Be human, value humans’ must be the motto of every manager today.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…