Skip to main content

Maslows Hierarchy - Is it for all ?

Human needs are the force behind all development. The wheel was developed for easier travel, fire was discovered for gaining warmth and light bulb was invented to show the way in the dark. Human needs have always been the driving force behind any action taken by people, so that they can fulfill their needs. This is where the great psychologist Abraham Maslow came up with the Hierarchy of Needs. This hierarchy of human requirements classifies the needs of human beings into 5 categories namely physiological, safety, love/ belonging, esteem and self actualization at the apex. But can human needs be actually ordered into an ascending pyramid?
Consider 2 contrasting scenarios.

Visualize a 60 year old farmer, who has lived the better part of his life in a small remote village with the bare minimum facilities. Since generations, his family has been living in debt having no money or assets, and living in inhuman conditions. Throughout his entire life, he has had no access to food, drinking water, proper sanitation, shelter etc. His family, be it his parents, wife or children, have been a burden on his shoulders, and mere survival has been the struggle of his life. For the poor, family has no meaning. A case of people selling their children for a piece of bread happens daily. People killing their family members over petty sums of money happen by the minute. Where do safety, esteem and self actualization come into the picture? And this is the story of more than half of the human population on the globe.
Similarly, imagine an 18 year boy, whose ancestors have been the top business professionals in their respective field. Since his birth, he has had the best of facilities, education and a peaceful life with a lavish life style. He never had to struggle for any requirement of his, and all his wishes and urges were fulfilled with the blink of an eye. Does he even bother about the basic needs? Does he even care about saving a drop of water or a bite of food he wastes, which might be gold for a poor soul? Then where does the hierarchy come into the picture. He has his different set of needs, different set of problems which are beyond the pyramid.
Maslow’s hierarchy is best applicable to describe the condition of a business professional who starts his life as a student, progresses to being a competitive professional and post- retirement seeks a meaning to his life. But typecasting the needs of the entire human race is not justified. The sample that Maslow took for his study was the healthiest 1% of the college student population and applied it to the entire human race which isn’t acceptable by any angle.
Human needs cannot be ranked into an order. This is simply because many factors like society, poverty, culture etc affect the condition of a person’s requirement. Also, it neglects the emotional, familial and evolutionary implications of sex within the community. Thus, stereotyping the human needs on the basis of a sample of well to do people is not justified. The problems, difficulties and complexity which people across the globe cannot be generalized in terms of a hierarchical pyramid. Therefore, Maslow’s Hierarchy even though the most sought after, is not for all, after-all.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…