Skip to main content


 Need for Competition Act when world at large is a single platform for carrying out trade and commerce

What is Competition?
Competition is “a situation in a market in which firms or sellers independently strives for the buyers’ patronage in order to achieve a particular business objective for example, profits, sales or market share” (World Bank, 1999).

“Competition” is an age-old phenomenon.

Benefits of Competition:
·         Companies: Efficiency, cost-saving operations, better utilization of resources, etc.
·         The Consumer: Wider choice of goods at competitive prices
·         The Government: Generates revenue.

But all these benefits are lost if Competition is UNFAIR or NON-EXISTANT
·         Choice of CARS in the olden days
·         MTNL
·         Airlines: Indian Airlines, Jet, etc
·         Indian Railways
Competition Act:
The Competition Act, 2002 was enacted by the Parliament of India and governs Indian competition law. It replaced the Monopoly and Restrictive Trade Practices Act, 1969. Under this legislation, the Competition Commission of India was established to prevent activities that have an adverse effect on competition in India.
An Act to provide, keeping in view of the economic development of the country, for the establishment of a Commission to prevent practices having adverse effect on competition, to promote and sustain competition in markets, to protect the interests of consumers and to ensure freedom of trade carried on by other participants in markets, in India, and for matters connected therewith or incidental thereto.
Competition Commission of India is a body of the Government of India responsible for enforcing The Competition Act, 2002 throughout India and to prevent activities that have an adverse effect on competition in India. It was established on 14 October 2003. It became fully functional in May 2009.
The Act prohibits anti-competitive agreements, abuse of dominant position by enterprises and regulates combinations (acquisition, acquiring of control and Merger and acquisition), which causes or likely to cause an appreciable adverse effect on competition within India.

Preambles stated objectives are to establish the commission which has the duty to:
·         Eliminate practices having adverse effect on competition.
·         Promote and sustain competition.
·         Protect consumers’ interests.
·         Ensure freedom of trade carried on by other participants in markets, in India.

To achieve its objectives, the Competition Commission of India endeavors to do the following:
·         Make the markets work for the benefit and welfare of consumers.
·         Ensure fair and healthy competition in economic activities in the country for faster and inclusive growth and development of economy.
·         Implement competition policies with an aim to effectuate the most efficient utilization of economic resources.
·         Develop and nurture effective relations and interactions with sectoral regulators to ensure smooth alignment of sectoral regulatory laws in tandem with the competition law.
·         Effectively carry out competition advocacy and spread the information on benefits of competition among all stakeholders to establish and nurture competition culture in Indian economy.

Monopolistic and Restrictive Trade Practice under MRTP Act, 1969
The Monopolistic and Restrictive Trade Practices Act, 1969, was enacted:
·         To ensure that the operation of the economic system does not result in the concentration of economic power in hands of few,
·         To provide for the control of monopolies, and
·         To prohibit monopolistic and restrictive trade practices.

Competition Act covers the following aspects:
·         Anti - Competitive Agreements. Example, cartels.

·         Abuse of Dominant Position by enterprises. Example, Predatory pricing, barriers to entry.

·         Regulation of Mergers and Acquisitions (M&As).

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…