Skip to main content

other acts to protect consumers

OTHER ACTS TO PROTECT CONSUMERS
Consumer protection is the process of defending consumers against unscrupulous practices by producers and sellers. Over time, case law in this country has developed to provide consumers with a range of protections, although the best protection is the common sense of an individual consumer. There are a number of laws to protect consumers including:

THE SALE OF GOODS ACT 1930

            This Act aims at providing goods that must be: of satisfactory quality' 'fit for the purpose' for which they are intended 'as described' by the seller.
             1. Contract of sale (Section5)
·        A contract of sale is made by an offer to buy or sell goods for a price and the acceptance of such offer. The contract may provide for the immediate delivery of the goods or immediate payment of the price or both, or for the delivery or payment by installments, or that the delivery or payment or both shall be postponed.
Eg:-A customer enters a mobile shop with the intent of buying a smart phone, as per the requirements of the customer the salesperson makes various offers to the customer, the customer may accept or deny them depends on the customer, depending on the payment method and availability of the product, he may pay immediately by cash, by cheque, or by emi payments and may get the product ar that time or later or by delivery.
·        Subject to the provisions of any law for the time being in force, a contract of sale may be made in writing or by word of mouth, or partly in writing and partly by word of mouth or may be implied from the conduct of the parties.

THE ESSENTIAL COMMODITIES ACT 1955
This act provides, in the interest of the general public, for the control of the production, supply of distribution of, and trade and commerce in certain commodities.
"Essential commodity" means any of the following classes of commodities:-
  • (1) cattle fodder, including oilcakes and other concentrates;
  • (2) coal, including coke and other derivatives;
  • (3) component parts and accessories of automobiles;
  • (4) cotton and woollen textiles;
  • (5) Drugs.
PREVENTION OF FOOD ADULTERATION ACT 1995
Food is one of the essentials for proper maintenance of human health. Access to pure, nutritious food, free from any type of adulteration is the right of every citizen. The Directorate of prevention of Food Adulteration is responsible for checking adulteration misbranding of food articles.
The Prevention of Food Adulteration Act was enacted in 1954 to strengthen the system for preventing food adulteration. The Act came into effect from 1st June, 1955. The Act was subsequently amended several times.
THE STANDARDS OF WEIGHTS AND MEASURES ACT 1976
The Standards of Weights and Measures Act 1976 aims at introducing standards in relation to weights and measures used in trade and commerce. The ultimate objective is to protect the interests of the consumers.
·        Objectives: The act enlists the following objectives-
1.      Establish standards of weights and measures.
2.      Regulate inter-State trade or commerce in weights and measures and other goods, which are sold or distributed by weights, measures and number.
·        Manufacture/Sale/Distribution:
Only licence holder can manufacture weights and measures and shall have approved models.
·        Penal provisions:
1.      Authorities also have the power to inspect, search, seize and forfeit the goods involved in the offence. A fine of ₹500/- to ₹1000/- and imprisonment up to seven years, if violation (use of non-standard units in non-metric system for weights and measures) of any provisions of the Act is found.

Eg:-Suppose a customer goes to buy a bisleri 1 litre bottle at a shop, he gets at ₹20 and then goes to another shop to get it cheaper, but he gets bisleri 800ml bottle at ₹17. Now at this stage the customer is confused whether to purchase the 1 litre bottle or the 800ml bottle 

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…