Skip to main content

Product Vs Brand


·        A brand is a product, but with additional dimensions, which differentiates it in some way from other products designed to satisfy the same need.
·        These differences can be rational and tangible I.e., related to product performance. e.g. consumer durables.
·        These differences can be more symbolic, emotional and intangible like customer’s observation about the brand. e.g. cold drink
o   By creating apparent differences among products through branding, marketers create value and loyalty which provides financial benefits to them.

There are several fundamental differences between Brand and Product.

·        COMPANIES MAKE PRODUCT AND CONSUMERS MAKE BRAND: A product is made by a company and can be purchased by a consumer in exchange for money, while brands are built through consumer awareness, expectations and experiences with all product or services under a brand umbrella. For example Toyota’s product is a car. Its umbrella brand is Toyota and each product has its own  specific brand name to differentiate the various Toyota’s product line from one another. Without a product there is no need for a brand.

·        PRODUCTS CAN BE COPIED AND REPLACED BUT BRANDS ARE UNIQUE: A product can be copied by competitors at anytime. But whereas brand cannot be copied as it has its own and distinctive value of different perceptions, expectations and emotions that the consumer develop for a brands through earlier experiences with them. Similarly a product can be replaced with the competitors product if the consumers believe that the two products provide a same features and benefits. Products with low emotional involvement are easily replaced.

·        PRODUCTS CAN BECOME OBSOLETE BUT BRANDS CAN BE TIMELESS: As time passes technology upgrades and that’s one of the main reasons why products are  getting obsolete. The main focus of every firm is to maintain a stable image through there brand name. this is necessary because an established brand can continue forever as long it is keeping with the current time.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…