Skip to main content

Retail Sector in India

Retail Sector in India
Retail industry in India is one of the fastest growing. It contributes 14% to the national GDP and employs 7% of the total workforce. Retail industry is divided into organised and unorganised sectors. Organised trade employs roughly 5 lakh people whereas the unorganized retail trade employs nearly 3.95 crores. Growth in Retail as a result of economic expansion as well as jobless growth. 
Major arguments against adoption of FDI in Retail in India:
Ø  FDI driven modern retailing is labour displacing.
Ø   It can only expand by destroying the traditional retail sector.
Ø   Foreign retail firms have deep pockets and can cause even the organized retail sector to go out of business.
Ø  Will buy big from India and abroad and be able to sell low.
Ø  When monopoly situation is created will will buy low and sell high.
Ø   It is true that it is in the consumer’s best interest to obtain his goods and services at the lowest possible price.
Ø  But collective well being should take precedence.
Suggestive measures to eliminate the negative effects of FDI in Retail:
v  FDI should be aggressively promoted in R&D, Manufacturing, Entertainment to accommodate the people who have lost their jobs.
v  Import duty should be imposed to protect domestic production units.
v  Labour laws should be imposed to ensure that no management jobs are outsourced.
v  Jobs should be reserved for the poor people.
v  Hindi and local languages as a mode of operation should be encouraged.
v  Cooperative societies should be formed for the farmers and other agricultural suppliers to take care of their rights.
v  The foreign retail units should be made to divest a certain percentage of their equity in the Indian financial markets.

v  Social infrastructure like schools, colleges and hospitals should be developed to promote human capital formation .

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

MARKET LINKAGES
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…