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Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
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Skills Needed in a Team
A team is defined as a reasonably small group of people
who bring to the table a set of complementary & appropriate skills
& who hold themselves mutually accountable for achieving a clear &
identifiable set of goals. Teams are usually formed to produce better quality
decisions with a wider range of skills & experience.
A team should always have the right mix of skills. The
right mix of skills should be brought to the task at hand. It is also a
question of carefully reviewing the job to determine what relevant skills is
required & selecting staff so that the team has the right balance.
Providing relevant training then makes up any shortfall in skills.
skills are required. For teams who are trying to improve a
process that cuts across department boundaries, each function should be
represented. One should achieve a balance of skills.
When the group is new, it is likely that members will
bring narrow skills learned in their old roles. They will need to develop
broader skills for the new job. To ensure this, training & coaching should be provided.
& decision making skills are the most important
skills needed in a team. When a business is making its first venture into team
based work, it is likely that people will not have a good grasp of the
techniques related to problem analysis & solution.
skills are also important. Most people do not listen well &
get distracted sometimes. Active listening is required. Many people do not
speak to the point but go off-topic. Most people do not take criticism well
& tend to be defensive about their own opinions. To overcome this, people
should make sure they speak to the point, have the points written down
somewhere on a piece of paper. People should also have an open mind by taking
other’s opinions into consideration.
If a team has all
these skills, then they would produce good results & work efficiently and effectively.
Hence, teams are very important in the corporate field.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a gro…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.