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Strategies for Global Success


If you are an executive or entrepreneur eager to take your business global, or if you want to improve the strategy and tactics you already use to capture international market share, this issue of Harvard Business Review OnPoint is for you. It offers well-researched articles on how to formulate a global strategy, how to structure your organization to innovate and execute transnationally, and how to astutely expand into emerging markets, with examples from successful companies such as GE, Intel, Heinz, and KFC. You will also find expert advice on how to communicate across cultures and manage international teams. This issue is an indispensable guide for leaders striving to achieve success in the global marketplace.
Articles include "Managing Differences: The Central Challenge of Global Strategy," "Have You Restructured for Global Success?" "How GE Is Disrupting Itself," "Managing Multicultural Teams," "New Business Models in Emerging Markets," "Cracking the Next Growth Market: Africa." You'll also find selected content from our website, such as "What Being Global Really Means," "A New Era for Global Leadership Development," and "How to Network Across Cultures."
Harvard Business Review OnPoints are single-theme collections of both classic and recent articles and blog posts written by some of the world's leading management scholars and practitioners. The editors of HBR handpick each article for its relevance and insight. To help busy managers quickly absorb and apply the concepts, these collections also include short summaries ("Article at a Glance"), plus suggestions for further reading. This issue focuses on global business.

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