Skip to main content

The Generic Email Newsletter Needs to Die

What did this world-changing message say? We may never know because it’s recipient cannot recall. Tomlinson is on record as saying. “They were entirely forgettable and I therefore deleted them.”
I’m choking in the irony. While email is still a valuable tool, its abuse by me-too marketers has poisoned the pool for the rest of us.
There was a time when a blast email worked relatively well. If you earned a 25 percent open rate, you could have taken rest of the day off. This marketing stuff was easy.
Fast forward to today. This “spray and pray” method of marketing -- that is, blasting an electronic newsletter out to your entire audience of peers, referral partners, customers, prospects and suspects -- just doesn’t work as well as it used to.
It’s not hard to understand why. Each of our contacts has different motivations, problems and challenges. Yet we pile them all together, send them one message and pray that we said something magical that causes them to reply. Your contacts have become smarter than to fall for such amateur moves.
That 25 percent open rate has eroded over the years and we now see rates as low as 5 percent. Even worse, you could be labeled a spammer. All of this is hardly worth your effort.
So are e-newsletters dead? Not at all. They can still be effective, but you must change how you release information.
There is significant blue sky ahead for adopters who recognize the next evolution in business communication: “marketing automation.” Instead of blasting out the same information to your entire database, give readers the opportunity to tell you which information they want to learn. The more relevant information you can put in front of your digital reader, the more likely you are able to develop a meaningful online relationship.


Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…