Skip to main content

The power of Advertising

Advertising is everywhere. Media that were once largely commercial free – from movies to the internet - now come replete with commercial messages. Not so long ago, most musicians were reluctant to see their work used to endorse shampoo or sneakers.  Today, the music and advertising industries are locked in a lucrative embrace.

We now have commercials in our schools and on our clothes. They clog up – with increasing speed - nearly every form of communication we devise. Our dominant TV genre – in terms of sheer volume - is not comedy, drama or sport, but advertising.
Governments, regulators and media companies tend to regard advertising purely as a form of revenue. They have - under pressure from an industry looking to maximise its income - allowed it to proliferate. There are a few exceptions to this: governments are prepared to limit the promotion of harmful substances such as tobacco, and they police the boundaries of taste and decency.
Advertisements share one basic value system. Advertisements may be individually innocent,  collectively they are the propaganda wing of a consumerist ideology. The moral of the thousands of different stories they tell is that the only way to secure pleasure, popularity, security, happiness or fulfilment is through buying more; more consumption - regardless of how much we already have.

Advertising runs counter to all these ideas and thereby stifles our imagination. It keeps us hooked on a cycle of borrow and spend, with fiscal policies dependent on mountains of debt. And it sustains the idea that human progress is measured purely by our ability to acquire as many consumer goods as possible.

Occasionally, advertising can provide us with useful –albeit very partial – information. But in the world of branding, imparting useful information has become increasingly old-fashioned. What we have instead is a vast global industry that elevates one activity above all others, and, in so doing, promotes a very particular set of economic and cultural values.


Source: Webpage

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…