We now have commercials in our schools and on our clothes. They clog up – with increasing speed - nearly every form of communication we devise. Our dominant TV genre – in terms of sheer volume - is not comedy, drama or sport, but advertising.
Occasionally, advertising can provide us with useful –albeit very partial – information. But in the world of branding, imparting useful information has become increasingly old-fashioned. What we have instead is a vast global industry that elevates one activity above all others, and, in so doing, promotes a very particular set of economic and cultural values.