Skip to main content

The scope of Gaming Industry in India

The scope of Gaming Industry in India

The various modes of entertainment in India have always been watching movies, TV, listening music etc. The culture of gaming never existed in India. It is now that we see, that a potential market for games has emerged. This emergence can be attributed to the new generation which is not only acquainted but also equipped with digital media. More than 50 percent of the newer generation belong to the age group below 25 to 30, which makes it even more rife for gaming. Once thegaming industry in India completely develops, it will grow to be one of the best markets in the world.
It is forecasted that the gaming industry will generate great opportunities for game developers over the next two years. The gaming industry has grown its presence over various platforms – mobile, console, PC, online gaming and the industry is growing really fast along with the presence on all these platforms. Most of the other sectors stick to only one platform and then move to the another, once they have established their presence on the same. However the ‘Gaming Industry’ has a different story to tell.
Outsourcing to India has become a growing trend for providing various services to the global market. Perhaps, the gaming business is where Hollywood was about 30 years ago. Following suit of Hollywood, the gaming industry is moving away from doing everything at a single location. The gaming service industries have adapted to a more distribution oriented model of development which makes the business grow exponentially. This is what is creating ample of opportunities for the companies here. In the NASSCOM 2008 study, the research states that the gaming industry in Indiaachieved a value at $212 million, and is expected to grow at a CAGR of 50 percent in 2012 to reach $1060 million.
Most companies in India are doing their homework in order to prepare themselves for the future. Businesses can achieve their dreams in the gaming industry but it’s not easy; they have to overcome various challenges. Creating a gaming application is not about only coding; it needs creativity and diverse skilled resources to develop the application. The biggest challenge that companies face today is bringing together a strong team with the right skill-set to develop a rock-solid product. Increase in the use of internet and the consumption of digital content over various devices, are some of the reasons that would give significant growth to the gaming industry in India.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…