Skip to main content

The Story of Mumbai Dubbawalas- Corporate Lessons

The Story of Mumbai Dubbawalas- Corporate Lessons

During the motivation sessions at our Company and my training sessions on" success through excellence ", I tell stories of achievers like Sachin Tendulkar, Narayana Murthy, M.S Dhoni, Dhirubai Ambani, Dr.Abdul Kalam and the response is overwhelming. People tell me how much difference such inspiring stories have made in their lives. They yearn to read about such role models and their stories of success.

Today I want to share with you the story about a 119- year old successful business operation now carried out by 5000 semi-literate people in India. The story ofMumbai Dubbawalas!
The Dabbawalas date back to late 19th century when Bombay's rapidly growing population needed feeding at work. More than a century later Mumbai's middle classes still prefer their chapattis cooked at home supplied at the right time and place by the most indigenous distribution systems in the world.
A Dabbawala is a person whose job is to collect lunch boxes from homes, which are packed in an aluminum container, known locally as 'dabba', which they deliver to customers in their respective offices. Started way back in 1890, today it is a registered Charitable Trust with 5000 Employees, each of them a share holder. The trust,Nutan Mumbai Tiffin Box Supply Trust has a turnover of nearly 50 crore's. Each dubbawala earns Rs.5000/- to Rs.6000/- per month and what makes them unique is that, they have never gone on strike in the last 119 years!
Every morning the Dabbawala visits each home client, collects the lunch boxes, and then transports them through the suburban rail network. They are then handed over to another group of Dubbawalas assembled at different railway stations. Each container of lunch boxes bears a distinguishing number and is then sorted out, allocated to each pick-up man for the onward journey, and handed out to the rightful owners.
These lunch boxes are delivered exactly at 12.30 PM on every working day without fail, despite hurdles during the monsoon season or a strike announcement made by a political party. Again, in the evening the empty container's are collected from offices and delivered back to homes before 5.00 PM for another round of journey the next day morning. On an average, every tiffin box changes hands four times and travels 60-70 kilometers in its journey to reach its eventual destination!
Can you believe that, more than 200,000 lunch boxes are transported to and fro every day ( i.e, 400,000 transactions every day ) by a dabbawala force of about 5000 people. What's stunning is the fact that in this delivery of 200,000 lunch boxes everyday, there is only one mistake in every 16 million deliveries which makes a Six Sigma performance of 99.9999!
I guess in today's globalization that boasts of modern transport system, this unique human feat of delivering lunch boxes, using a non-polluting and cost-effective primitive mode of transport like bicycles and pullers of wooden carts, is unparalleled anywhere in the world.
The Dabbawalas are semi-literate, but their efficient delivery and time management skills would shame our professionally managed corporates. The American business magazine 'Forbes' has given a six-sigma performance rating to them. The dabbawalas were also featured in a 'BBC' documentary, 'Ripley's Believe it or not' and mentioned in the 'Guinness World Records'. The Harvard and IIM students have been learning about them in case studies.
The Dabbawalas achieved worldwide fame when Prince Charles, during one of his visits to Mumbai, paid a special visit to them and had shown keen interest in how they worked. He was so impressed with them that later, during his wedding, he extended an invitation to these Dabbawalas!
The Dabbawala story is an inspiring success story and demonstrates that simple ideas, when executed with discipline and dedication, can bring amazing results at thebase of the pyramid. I believe, "Mumbai's Dabbawala's are providing lessons to Corporate India on Leadership, Honesty & Integrity, Team Work , Supply Chain Management and Time Management. And above all it is a classic example of how sustained success can lead to fame.
I keep thinking, is it not strange that though the Mumbai Dubbawalas have been operating since 1890 and it is only recently that we have noticed them? Where ever and whenever I have told this story, it has aroused tremendous interest. The general pattern of the listener was to see the applicability of this model to individual and company situations.
Friends it's time for us to look around and discover many noble souls like the Mumbai Dubbawalas. These souls may not have received the limelight yet, but continue to carry out their work quietly. If we develop a keen eye to notice positives, we can achieve success in every endeavor. So, let's begin fishing for goodness - starting today. If we apply our mind to this, I am sure we will be able to gain much more than what we could. Do share your experiences with me on reading about Mumbai Dubbawalas.
Good Day!

source: google

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…