Digitally Wise...Dreams Realized
Know and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
Common types of intellectual property rights
ØIndustrial design rights
gives the creator of an original work exclusive rights
to it, usually for a limited time. Copyright may apply to a wide range of
creative, intellectual, or artistic forms, or "works". Copyright does
not cover ideas and information themselves, only the form or manner in which
they are expressed. Exclusive privilege to authors to reproduce, distribute,
perform, or display their creative works.
trademark is a recognizable sign,
which identifies products
or services of a particular source from those of others.
grants an inventor exclusive rights
to make, use, sell, and import an invention
for a limited period of time, in exchange for the public disclosure of the
invention. An invention is a solution to a specific technological problem,
which may be a product or a process.
design rights: An industrial design right
protects the visual design of objects that are not purely utilitarian. An
industrial design consists of the creation of a shape, configuration or
composition of pattern or color, or combination of pattern and color in
three-dimensional form containing aesthetic value. An industrial design can be
a two- or three-dimensional pattern used to produce a product, industrial
commodity or handicraft.
dress: Trade dress
is a legal term of art that generally refers to characteristics of the visual
appearance of a product or its packaging (or even the design of a building)
that signify the source of the product to consumers.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways: by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…