Digitally Wise...Dreams Realized
Learn and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
Search This Blog
Types of Marketing Orientations
Related to my previous article on types of demands, now
I’ll be explaining the different types of marketing orientations. Marketing
orientations are important in helping to position a product. There are 6 types
of marketing orientations, which are as follows:
Orientation: The organization focuses on making the
product to be the best in quality, performance & innovative features. The
organization thinks that making such a great product will automatically attract
the customers to buy the product. E.g. Apple I-Phones= Believes in making the
Orientation: In this orientation, the seller gets into
the mindset of the customer & convinces him/her to buy the product, even
though the customer never thought of buying the product in the first place.
E.g. Aquaguard, Insurance agents
Orientation: In this orientation, it’s focused on how to
market the product. Being efficient & effective is the core of marketing
orientation. E.g. Times of India- Efficient & effective newspaper
Marketing Orientation: Society should be satisfied with the
product that is being offered. Focuses on benefiting the society E.g.
Educational institutions like TIFR, TISS etc.
Orientation: In this orientation, products are produced
in an excessive amount & also at a reasonable price. Hence, they flood the
market & customers buy the product. E.g. Coca-Cola
Orientation: This orientation is solely based on the
customer’s preferences. Companies believe that making a product according to
the customer’s preferences would help in selling of the product. E.g. Zomato
(Mobile App)= App to find the restaurants in your city.
The 6 marketing
orientations help in positioning the product & eventually help in selling
of the product successfully. By Kirk Coutinho
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a gro…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.