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Types of Marketing Orientations
Related to my previous article on types of demands, now
I’ll be explaining the different types of marketing orientations. Marketing
orientations are important in helping to position a product. There are 6 types
of marketing orientations, which are as follows:
Orientation: The organization focuses on making the
product to be the best in quality, performance & innovative features. The
organization thinks that making such a great product will automatically attract
the customers to buy the product. E.g. Apple I-Phones= Believes in making the
Orientation: In this orientation, the seller gets into
the mindset of the customer & convinces him/her to buy the product, even
though the customer never thought of buying the product in the first place.
E.g. Aquaguard, Insurance agents
Orientation: In this orientation, it’s focused on how to
market the product. Being efficient & effective is the core of marketing
orientation. E.g. Times of India- Efficient & effective newspaper
Marketing Orientation: Society should be satisfied with the
product that is being offered. Focuses on benefiting the society E.g.
Educational institutions like TIFR, TISS etc.
Orientation: In this orientation, products are produced
in an excessive amount & also at a reasonable price. Hence, they flood the
market & customers buy the product. E.g. Coca-Cola
Orientation: This orientation is solely based on the
customer’s preferences. Companies believe that making a product according to
the customer’s preferences would help in selling of the product. E.g. Zomato
(Mobile App)= App to find the restaurants in your city.
The 6 marketing
orientations help in positioning the product & eventually help in selling
of the product successfully. By Kirk Coutinho
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Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways: by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…