Skip to main content

Why is development planning frequently ignored?



1)  We tend to focus most on the here and now.   So many businesses are in a constant frenetic state of upheaval, reorganizations and trying to do more with less.   In this environment, managers naturally tend to be most focused on essential day-to-day operations and less interested in longer-term activities perceived as having less certain payback.
2) Some bureaucratic exercises are done but not acted upon.  When I was in corporate management, we spent a fair amount of time trying to fit employees into nearly incomprehensible matrices with too many descriptive boxes (“Intergalactic Star,” Diamond Amid Coal,” “Wolverine Tendencies,” “Wicked Lot of Problems” and so on – my own fanciful categories).  The problem was, the exercises were so confusing and time-consuming that we were satisfied just to complete them, and seldom did much constructive with the data.
3) There’s just no time for it.  This is (as those younger than I often put it) the “lamest” excuse of all.  There’s always time for important activities.  If you believe that development planning is a valuable managerial function,  just make it a priority and carve out the minutes and hours for it.
Why development planning makes good business sense.
1) People care if you take a genuine interest in their future.   Emphasis here on “genuine.”   Development planning should be something a manager takes a real personal interest in – not an HR-driven mandate.  (Note: I am a strong believer in the value a good solid HR organization brings to a company.  But I’m also opposed to making the simple needlessly complex.)
2) It helps builds loyalty, and loyalty increases productivity.  The logical corollary to point #1.  Taking an honest interest in someone builds loyalty.  Loyal employees are more engaged.  Engaged employees are more productive.
3) Good talented people naturally want to advance, and appreciate meaningful support in the process.  As the HBR study showed, capable ambitious young employees want training, mentoring and coaching.   They want to gain skills.  They want to become more versatile and valuable to an organization.  Many years ago my company invested heavily in my MBA, and it always meant a great deal to me.   Who doesn’t appreciate thoughtful support that helps you advance your own career?   But the flip side is, if one company doesn’t provide it, enterprising employees will go elsewhere for it.
One final thought: Development planning doesn’t have to be elaborate or costly.  At its core it’s mostly a matter of good managers taking the person-to-person time to understand their employees… recognizing their skills and needs… and guiding them to fill in the gaps.   If it’s done well, the payoff can be substantial in terms of long-term loyalty.   If it’s not, the costs can be substantial in terms of long-term talent.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…