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World Intellectual Property Organization and national Intellectual Property Organization
World Intellectual Property Organization (WIPO) is the United
Nations agency dedicated to the use of intellectual
property (patents,copyright,trademarks,designs, etc.) as a means of stimulating innovation and creativity.
World Intellectual Property Day is annually organized on 26th April
WIPO's Strategic Goals
strategic goals were adopted by member states in December 2009 which reflect
the evolving challenges for WIPO and for intellectual property in today’s
rapidly changing environment:
ØBalanced Evolution of the International Normative Framework
ØProvision of Premier Global IP Services
ØFacilitating the Use of IP for Development
ØCoordination and Development of Global IP Infrastructure
ØWorld Reference Source for IP Information and Analysis
ØInternational Cooperation on Building Respect for IP
ØAddressing IP in Relation to Global Policy Issues
ØA Responsive Communications Interface between WIPO, its
Member States and All Stakeholders
WIPO treaties, the TRIPS Agreement includes powerful enforcement mechanisms
such as trade sanctions and litigation before the World Courtthat force countries into compliance
with the provisions in the agreement.
NIPOis an umbrella initiative destined to put India on the map of
intellectual superpowers. NIPO's mandate includes
policy initiatives in the area ofIP;
harnessing Intellectual Propertyassets & knowledge to generate
economic wealth; help & assist individuals & organizations in capacity
building and work as a platform for development, promotion, protection,
compliance & enforcement ofIntellectual
including through interactions with other organizations inIndiaand abroad which are active in this
(2)NIPO is dedicated to mobilizing the use of intellectual
property foreconomic and
creating an IP culture and enhancing knowledge & competencies in tune with
the global environment. NIPO works for advancing anintellectual property agenda
that promotes business practices, commercial infrastructure and law fostering
economic growth through efficient development, use and exchange ofIP rightsat the point where technology
property rights, and jobs creation all intersect.
(3)NIPO provides all stakeholders with a strong voice on IP
matters affecting their future business through regular publications, meetings
and conferences to both educate and engage the public in debate on IP
enforcement, trade and exchange, IP management, litigation, alternative dispute
resolution and related issues.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a gro…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.