It refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy, data protection and consumer protection laws.
Why Learn Behavioral Targeting?
How Behavioral Targeting will help my business Grow?
Presentation on Behavioral Targeting