16 April 2014

Digital Gyan: Delivering social marketing tools for small businesses

Tooling around at game development and building a technology solutions division for a large corporate proved to be great practice runs for a young engineer raring to set up his own company.
Soon after he passed out of engineering college in Belgaum, 29-year-old Brijesh Pandey joined mobile game developer Robosoft Technologies.
"I was a quality control engineer and also had to analyse the quality of some games developed for Apple," said Pandey who then went onto create an information technology solutions division for the Manipal group. Subsequent stints at a few other technology ventures in the area of training and digital marketing seeded an urge in Pandey to launch his own venture. He realised many small companies were looking to sell their wares online while there was also a gap in supply of trained enterprise resource professionals.
In March this year, Pandey set up Digital Gyan, with personal savings of Rs 50,000. The startup offers consulting services to startups and designs social media marketing and visibility solutions based on the business need.
"A company spending lakhs on setting up a hoarding in a public place, cannot measure the response. But digital marketing helps you effectively measure the increase in traffic, and response to your marketing campaign," said Pandey.
Within six months of starting up, the Pune-based startup has bagged clients in India, Canada and Singapore.
"Digital Gyan helped increase our brand presence in the social media and in search engines through which inquiries on our site has increased by around 400 %," said Niteshwar Kumar, National Head for Rloopz India, an e-commerce platform, which connects local businesses to customers.
"We launched in the US in Bay Area two years ago, and have recently launched our business in India. This has certainly lent a boost to our business," said Kumar.
Digital Gyan also trains professionals in enterprise resource technology, including the SAP platform from the German software maker. "We are also helping clients who take SAP consulting from us, connect with potential employees through our internship programmes," said Pandey who expects his company to earn revenue of Rs 60 lakh by March 2014. "We aim to get more global clients, with our services, and plan to approach venture capitalists, post a year or so for investment."
Currently, the startup has different revenue models for digital media services as well as the ERP consultation division. While clients are charged annual fee of between Rs 2.4 lakh and Rs 12 lakh for digital consulting, the cost for implementation of ERP programmes can vary from Rs 20 lakh to Rs 60 lakh.
"I am currently getting clients from the education and IT sector but the potential for digital media marketing is huge," said Pandey. 
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