Digitally Wise...Dreams Realized
Know and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
16 April 2014
Does truth belong in marketing?
Marketing guru Seth Godin once famously claimed all marketers are liars.
Industry leaders debate and weigh in on strategies that can be adopted to propel growth to the next level.
This year, the various interactive sessions are built around themes like CEO Truths, Consumer Truths, Communication Truths, Retail Truths and Rural Truths.
CEO Truths discusses a new set of business truisms: be it the optimum allocation of resources or the best way to nurture brands and people.
Finding genuine consumer insights in a welter of common sense will be the focus of Consumer Truths which will also analyse people's relationship with brands and advertising.
Communication Truths will have a sharply defined focus on social networking and lessons for the future. Retail has moved from being a traditional sales function to an important component of the marketing mix.
The session on Retail Truths will see marketers discuss diverse subjects such as formats that work in a challenged economy, creating price premium and role of advertising. With more than 70% of the total households in India residing in rural areas, understanding Rural Truths is crucial for marketers to reap maximum benefits.