07 July 2015
Healthy food option is one of the key factor to maintain healthy-lifestyle at workplace and of course which is a must for creating healthy-environment at workplace. Companies are being proactive and encouraging their employees to have a nutritive diet even at workplace. Ultimately the employee's health is the company's health.
The video shared below gives few tips on simple recipes for workplace.
04 July 2015
Online marketers ENGAGEMENT is “are online-customers interested to read, respond or forward your content?” everyone is Fascinated by this word and are Desperate to know the success formula for it.
- You are answering their question.
- You have an insight into something they are interested in.
This extended value ultimately can also lead to buying a product or participating in a conversation. The success of audience engagement varies depending upon the goal of the brand. For instance Adobe posts on its FB page for free trial of workshop; engagement would mean clicking on link and downloading the trial. For today’s customer-centric marketing, audience engagement is like salt in food. It’s the essential element that turns as awareness into SOLD.
Why AUDIENCE ENGAGEMENT IS SO VITAL in Digital world??
- Target Group changes their taste daily:
- Fierce Competition:
- Out of Sight, Out of Mind
- “Jo dikhta ha wo bikta hai (What is seen is sold)”
Audience Engagement tool can go very well with it. It’s a perfect example where people share their experiences and trigger the engagement behavior of the customers and prospects too.
Marketing today is not tact or a trick but simply an experience.
- Content Engagement: A thoughtful and goal oriented content is always effective. It should be strategically placed. Content should lead readers on a journey; be it textual, visual or a video content The result can be easily measured by the comments on blogs, landing page, article etc. This can hardly boost ROI but at the same time it is also important for stronger campaigning.
- Social-Media Platform Engagement: The “making it go viral” feature of social media ranks it higher in audience engagement. The shares, comments, like, etc has the ability to amplify the content reach ultimately leading to success.
- Email and Newsletter Engagement: Email Engagement is usually measured through open and click through rates. The social media links in email helps in drawing reader’s attention to the next level.
Google Analytics Video Explaining How to Measure Engagement
02 July 2015
Dr. Clay Christensen and Dr. Richard Lyons have predicted that half of the colleges and business schools could cease to exist within a few short years.
Christensen is an eminent scholar at the HBS whose research on disruptive innovation is finding application in the higher education arena.
Lyons is the Dean of the University of California at Berkeley Haas School of Business. Christensen states that up to half of the colleges in America might fail within 15 years. Lyons is predicting an even faster demise in the number of business schools – predicting half will fail within 5-10 years (referring mainly to MBA programs).
What are the drivers behind the predictions of high institutional failure rates by Christensen and Lyons?
The current tenuous financial situation of many colleges and universities already suggests that failure is imminent for some. Moody’s has an overall negative outlook on higher education with 10% of institutions already considered to be in severe financial distress.
The key disruptive force that threatens the financial viability of colleges and universities is technology. And the greatest threat is to those institutions of less than elite status that have invested heavily in bricks and mortar and rely on enrollment growth to cover the debt expenses incurred to finance their infrastructure.
Looks like USA is following the footsteps of INDIA in this regard.
01 July 2015
A McKinsey study attempts to quantify the economic impact of IoT....
Predictions that the Internet of Things (IoT) will usher in a new era of prosperity get some backing in a new study by consulting firm McKinsey & Company.
The study estimates that the annual value of IoT applications may be equivalent -- in the best case -- to about 11% of the world's economy in 2025. That's based on a number of assumptions, including the willingness of governments and vendors to enable interoperability through policies and technologies.
IOT is expected to deliver improvements to the reliability of machines, as well as to individual health and life overall. But it may also be intrusive on privacy, and while the IoT will create new jobs, it will cost some as well.
Here are five major points from this report:
Business IoT applications, not consumer uses, will create more business value, according to McKinsey. No surprise here. Consumer applications such as connected toasters, coffee pots and home entertainment systems offer little in terms of real value -- but they do get attention. Enterprise IoT is being used to predict and avoid failures in high-value machinery, such as locomotives and magnetic resonance imaging (MRI) devices. It also allows business to switch from scheduled maintenance programs to condition-based maintenance, where service is performed as needed,l not based on a calendar. This increases equipment reliability and efficient deployment of personnel.
A major share of the IoT's financial gains are through avoided cost. For instance, doctors can use IoT to monitor a patient's health. If the person is a diabetic, careful monitoring may prevent hospitalizations. This includes the use not only of wearables but of devices that can be implanted, injected and ingested.
Virtual reality is part of IoT. Virtual reality goggles will observe and guide you step-by-step through an installation process at home and work. This capability will likely arrive first on factory floors and equipment repair shops, but eventually it'll be available at home.
McKinsey estimates that IoT's potential economic impact at between $3.9 trillion and $11.1 trillion globally per year by 2025. But interoperability accounts for about 40% of this potential value. Equipment makers now collect data performance info from their own machines, but interoperability with other systems will give an integrated view and improve predictive analysis in environments that use multiple systems. In a municipal setting, for instance, interoperability means that video, cell phone data and vehicle sensors could be used to monitor and optimize traffic flow.
The efficiency gains delivered by IoT will deliver a mixed bag of benefits for human workers. Better equipment monitoring and ubiquitous deployment of sensors may reduce injuries. It could also help eliminate some travel for employees who have to go to remote sites. But McKinsey warns, "some IoT applications in worksite environments substantially reduce the number of employees needed."
Patrick Thibodeau — Senior Editor
Patrick Thibodeau covers cloud computing and enterprise applications, outsourcing, government IT policies, data centers and IT workforce issues for Computerworld.