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Showing posts from July, 2015

Marketing Automation

Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions. In order for automation to work effectively data must be turned into insights that help to create strong customer lifetime value models and optimize marketing messages. eGrowth Knowledge Series is a monthly workshop which happens at Mumbai on the first Saturday of the month. These series allow our participants to remain in contact with what is happening in the World and how they can transform their business to cause Exponential Growth. Automation of Sales & Marketing Strategy will cover the following  Efficiency of Sales Process and TeamTechnology as an AcceleratorSales Force AutomationCustomer Relationship Management ( CRM)The Real Story The Facilitator – Nitin Gujarathi is the Principal Consultant at Renukiyam eSols. He comes with over two decades of experience in managing & guiding SMBs and Start-ups. …

Only if you cant afford to be UNHEALTHY! and risk your work

Oops its already 7.30 AM and I am behind time. I guess I should skip my breakfast. How many of us have this very first thought in mind before leaving for office? Almost all of us. Likewise, there are a series of such thoughts churning mind for the whole day and we easily compromise with our own self. Sit relaxed, take a pen and a paper and note down your most productive workday in past month. On that morning, what did you have for breakfast? and here we GO! The food we eat affect us so much that we don't even realize in pool of emails, project deadlines, meetings etc.We spend most of our waking seconds in office.  We are what we eat. What goes inside the body gets converted to glucose that provides energy to the brain. Our brain uses that energy to stay alert, to stay focused, to concentrate and to perform.  Now we see the brain is such a hungry organ that we need to feed it in a right manner to attain maximum productivity. The energy level needs to be high enough to fight mental stre…

Audience Engagement Secrets

Online marketers ENGAGEMENT is “are online-customers interested to read, respond or forward your content?” everyone is Fascinated by this word and are Desperate to know the success formula for it.
Audience Engagement is transforming to a tangible asset playing a vital role in marketing and branding. Today ENGAGEMENT is used in reference to online parlance forlikes, comments, clicks, page views, time spent on page, followers, retweets and variety of other online activities termed as your "POST"
Audience-Engagement  is more like finding the gap, filling it with valuable content and insight. People come to our site(online Property) in mostly two cases:
You are answering their question.You have an insight into something they are interested in.VALUEEverything revolves around value. If  the online Visitor(online-audience) Benefits Reading your content, it adds Value to him, thereby  keeping your audience engaged. This value gets extended to visitors coming back often, staying …

50% Higher Education Institutes to Close down.

Dr. Clay Christensen and Dr. Richard Lyons have predicted that half of the colleges and business schools could cease to exist within a few short years. Christensen is an eminent scholar at the HBS whose research on disruptive innovation is finding application in the higher education arena. Lyons is the Dean of the University of California at Berkeley Haas School of Business. Christensen states that up to half of the colleges in America might fail within 15 years. Lyons is predicting an even faster demise in the number of business schools – predicting half will fail within 5-10 years (referring mainly to MBA programs).What are the drivers behind the predictions of high institutional failure rates by Christensen and Lyons? The current tenuous financial situation of many colleges and universities already suggests that failure is imminent for some. Moody’s has an overall negative outlook on higher education with 10% of institutions already considered to be in severe financial distress.The…

Internet of Things

A McKinsey study attempts to quantify the economic impact of IoT....Patrick ThibodeauPredictions that the Internet of Things (IoT) will usher in a new era of prosperity get some backing in a new study by consulting firm McKinsey & Company.The study estimates that the annual value of IoT applications may be equivalent -- in the best case -- to about 11% of the world's economy in 2025. That's based on a number of assumptions, including the willingness of governments and vendors to enable interoperability through policies and technologies.IOT is expected to deliver improvements to the reliability of machines, as well as to individual health and life overall. But it may also be intrusive on privacy, and while the IoT will create new jobs, it will cost some as well.Here are five major points from this report:Business IoT applications, not consumer uses, will create more business value, according to McKinsey. No surprise here. Consumer applications such as connected toasters, co…