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Showing posts from September, 2015

mobile app market places

The two biggestapp storesareGoogle PlayforAndroidandApp StoreforiOS.

Google Play Google Play (formerly known as the Android Market) is an international online software store developed by Google for Android devices. It opened in October 2008. In August 2014, there were approximately 1.3+ million apps available for Android, and the estimated number of applications downloaded from Google Play was 40 billion. According to statista  In May 2012, the number of available apps in the Google Play Store surpassed 1 million apps in July 2013 and was most recently placed at 1.6 million apps in July 2015.
App Store Apple's App Store for iOS was not the first app distribution service, but it ignited the mobile revolution and was opened on July 10, 2008, and as of January 2011, reported over 10 billion downloads. The original AppStore was first demonstrated to Steve Jobs in 1993 by Jesse Tayler at NeXTWorld Expo. These milestones follow a record-breaking 2014, in which billings rose 50 per cent and ap…

Internet-of-things(IOT) – A win-win opportunity for Digital Marketers

Imagine a customer who presses the start button of a new device five times in a row, facing trouble in operating the device, could be offered a real- time support chat or an instructional video via their mobile device or a screen on the product itself. A toothbrush guiding consumers on how effectively they are brushing their teeth and when do they need to change it.
A fridge which is the focal point of many households helping the marketers to collect consumer data based on the storage pattern of consumers. Though it sounds impossible but the latest digital trend which has had the biggest hype over the past year i.e IOT is making it possible in forthcoming years. And why not?? According to Cisco, about 50 billion devices will be connected by 2020, turning this into a reality. The IOT is the idea of physical objects, devices, or even people being connected to one another and to the internet. It has the ability to change how everything physical in our life works. In essence, it refers t…

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