22 September 2015

Mobile App Market in India

India’s telecom and Internet market have been growing exponentially for the last few years, especially with the introduction of low-cost smart phones and 3G/4G network. This has led to many Indians accessing data services on high end smart phones as well as on very low cost mobile devices.As a result, the increasing penetration of smart phones, tablets, and mobile internet has triggered an app market revolution in India.

Mobile app trend in India heavily inclined toward entertainment categories including Bollywood,cricket, music, social media, instant messaging
India’s mobile app downloads are expected to grow six fold by 2015, according to a KPMG report on media and entertainment industry.

India has been the fastest growing mobile app market in 2014, a trend that continues from the previous year. “It is predicted that mobile app downloads will globally triple and grow six folds in India by 2015,” said the report.

According to a Deloitte report, the Indian app industry is likely to see around 9 billion downloads in 2015. In 2015 the revenue from paid apps is estimated to be over INR 15 billion (US$240 million) against INR 9 billion (US$140 million) in 2014, indicating a constant rise in the download of paid apps.

Below list shows, India is among top 5 countries by downloads from google play for 2014 
Q2.


Source : App Annie Index – Market Q2 2014