Here are the steps you should take to effectively grow your client base by capturing users who are already familiar with similar services.
As with any strategy of the heart, the first step is understanding what makes your potential customers tick.
Start by asking some questions. What is the competition currently offering? What do their customers like or dislike about it? Can you solve their problem faster? Can you give them a better reward? Can you make it easier for them to get what they want?
This may sound difficult at first, but thankfully, with social media and online tools, it has never been easier. Tools like Mention will help you measure customer sentiment and the volume of social media mentions. Also, check out online review sites such as Amazon, Yelp, TripAdvisor, and even Facebo…