10 October 2015

How to steal Customer from your Competitor??

Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention and then prove you’re a worthwhile investment.

Here are the steps you should take to effectively grow your client base by capturing users who are already familiar with similar services.

Researching

As with any strategy of the heart, the first step is understanding what makes your potential customers tick.

Start by asking some questions. What is the competition currently offering? What do their customers like or dislike about it? Can you solve their problem faster? Can you give them a better reward? Can you make it easier for them to get what they want?

This may sound difficult at first, but thankfully, with social media and online tools, it has never been easier. Tools like Mention will help you measure customer sentiment and the volume of social media mentions. Also, check out online review sites such as Amazon, Yelp, TripAdvisor, and even Facebook, especially if your competitor has a local business. Tools like Synup will help you monitor those multiple touchpoints with ease.

It’s also wise to survey your own customers to gain a deeper understanding of why they picked you over the competition.

The one thing your research should reveal is how you can make yourself different — and how to ensure this difference is something your customers actually want.

Ironically, a lot of companies go about innovating and solving problems customers don’t need to solve. It makes little sense, for example, to develop the world’s fastest smartphone when what your customers really want is longer battery life.

Engaging


Next, you’ll have to get their attention.
Capturing

Your prospect just become a genuine lead. They’re hooked. Now what?

It’s time to make that first sale.

The most effective online sales channel is still email marketing, with a recent Econsultancy survey ranking email as the digital channel with the highest return on investment. So if you’re not utilizing email marketing now, you should get started right away.

One important thing to note about maximizing revenue through emails: personalization wins every time. Personalized emails deliver 6x higher transaction rates, but 70 percent of brands fail to use them. This is a powerful opportunity to get ahead of the competition and develop a more personalized relationship with your new customers.

E-commerce powerhouse Shopify also recommends using A/B Testing to optimize open and click-through rates. You can use the squeeze page creator mentioned above to execute split testing on email campaigns, as well, for killer results. Because most new customers will “add to cart” without actually completing their purchase, you should also set up autoresponders aimed at capturing people who abandon carts.

Now that you’ve secured the sale, you may think your work is over, but there’s still one last step.

At the early stages of stealing, don’t do it outright. If you open by letting potential customers know that you’re only after them because they’re with your competitor, then you’ll just seem predatory. But that doesn’t mean you shouldn’t use that knowledge to your advantage.

Hands down, the best way to engage is by using highly targeted social media advertising. Start with copy that speaks directly to them (using the information you gleaned in the research stage) and target the followers and fans of your competitors’ social media pages.

Facebook and Twitter make it super-simple for you to do this, as they provide features specifically designed for targeting other accounts. For example, Facebook’s Lookalike Audience tool lets you directly target fans of other businesses, and Twitter’s Follower targeting creates segmented audiences based on the businesses or specific thought leaders your customers already respect.

Wooing


So you’ve got their attention. And they like what they see. That’s great news for you!

Once your competitor’s customers click through from your ad, your only job is to get them to stick around for more.

To do that, you need to woo… not sell.

How do you woo the customer of your dreams? Simple — with a free offer for something genuinely valuable and a landing page with one goal: to get them in your funnel. In fact, this one-two combination is the foundation of content marketing itself.

When creating a landing page, there are a few psychological features to pay attention to:


  •     go for function and clarity over clever or cool,
  •     make thCapturinge reader feel some discomfort,
  •     evoke a strong desire to remove this discomfort, and
  •     use color psychology to increase conversions.

There are many landing page tools available, but selecting one that integrates directly with your email provider is the smartest. For example, GetResponse has a squeeze page generator that allows you to create great-looking, mobile-friendly landing pages in minutes and also includes email marketing software, which you will need for future steps in this guide.

Your beautiful landing page worked like a dream, and now you know they are interested, but your work is only half done. It’s the content you provide at this stage that will make them decide if you live up to the promise you made. Get this stage right and you’ve earned their trust, a crucial requirement for doing business.

Capturing

To hook your competition’s customer, give them just enough to convince them that you are a valuable source of information (or entertainment, depending on your brand). This creates a positive association with your brand name for future reference.

Again, at this stage you’re getting them to reciprocate your interest. You still aren’t selling.

The easy way to determine what content works best is to focus on the complaints or FAQs about your product or industry that you gleaned from your research. Be sure to address their needs without blatant self-promotion, which can be a turn-off.

Instead of starting with what you think your audience might like, reverse-engineer your hookable content by starting with popular content in your niche.

SearchReddit is a phenomenal tool to get you started. Simply enter your niche, product or service and spend some time working through the 10 to 20 most popular entries in the “top” tab. Not only will you automatically discover what content, headlines and keywords are already working, you can also dig into the comments — both on Reddit itself, as well as the original posts, to find out what’s missing.

When it comes to choosing a format for delivering this content, you have several options ranging from e-books to newsletters to video tutorials and more. It all depends on the type of information you’re delivering and the preferences of your audience.

Retaining


Retaining customers is all about treating them right.

You got them by outdoing the competition, but you’ll lose them if you don’t keep working to stay ahead. You’ve got to work doubly hard to ensure you follow through on your promises and don’t lose your new customers to a competitor.

Loyalty programs can take many forms and are essential for businesses that want to grow while keeping their current customers happy.

Bonus Tip: Use loyalty programs that provide continuous rewards for each purchase, as opposed to those that require a lot of work for future rewards. They work a lot better.

They’re Yours!

Learn as much as you can about your target, be a cut above the others vying for their business, capture their attention, and win them over for life by showing how much you care.

The power is in your hands. Use it wisely.

Job opportunities in Digital Marketing

 

Digital marketing jobs in India


Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices.

However market forces have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to shy away from you and buy from a competitor.

Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.

Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are catching up late, but they have to catchup, there is no other option.

This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Times of India had reported that Digital Marketing will create 1.5 Lakh jobs in India by 2016.

 “With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016″ – Manipal Global Education Services

In this article we will have a look at the salaries offered for digital marketing professionals and the various job positions available under digital marketing.

Here’s a list of the various digital marketing positions available for those seeking a career in this arena:

    Digital Marketing Manager
    Content Marketing Manager
    Content Writers
    Inbound Marketing Manager
    Social Media Marketing Experts/Specialists
    Search Engine Marketers
    SEO Executives
    Conversion Rate Optimizer


Image shows hierarchy of a digital marketing team in a mature organization.

  

5 StartUp Sectors who did BEST in 2015


With the year, almost drawing to a close, it is perhaps a good time to reflect on how the startup ecosystem has performed in the country. It has been a fascinating year and some of the early presumptions about starting up have begun to unravel. Beginning early this year, we saw a great rush of venture money and a significant uptick in valuations. As a seed round of a million dollars became the new norm, startups started mushrooming throughout the count ..

IoT and Wearables - The entire Internet of Things (IoT) has been literally forced down our throat by big tech companies, which has meant over a billion dollars have been invested in startups in the IoT space globally over the past few months. Technology companies and their investment arms like Intel, Cisco, Microsoft, Qualcomm and big VC firms like Sequoia Capital, NEA, Andreessen Horowitz and others have made a sizeable investment in the space. While I am a great believer of IoT and its potential, there seems to have been more hype than substance till now. However, that has not stopped a number of startups trying to do some interesting stuff around IoT. Probably it will take us some more time before we can start seeing the full benefits of IoT.

On the other hand the entire Wearables segment has seen a number of significant products taking over our life. This segment is largely propelled by fitness products that look to help us maintain a healthy lifestyle. Fitness bands are the most popular Wearables today, followed by Smartwatches. While top tech companies like Samsung and Apple have thrown everything behind their Smartwatches, even Google has tried its hand in it. It is not surprising that many startups now consider Wearables he next big thing.

Food Tech – This is perhaps that segment that has taken everyone by surprise. While the segment has been simmering for some time now with the likes of Zomato doing a good job, the amount of startup interest in the segment has been a revelation. This has been mainly because the food and restaurant industry till now has been largely fragmented with little or no tech adoption. Startups have figured out a lot can be done in the aggregation business and in delivery. The sub segments that have done well in the space include both eat at home ordering and delivery, restaurant discovery and booking (table reservation), in restaurant payments, office food delivery and recipe aggregators. Some of the emerging players like TinyOwl, DineOut and Zeppery should be on watch out.

Hyperlocal – At any point of the day, my local market today has more delivery boys compared to actual shoppers. With the likes of Grofers, BigBasket and Pickingo vying for your attention as your on demand delivery partner, there is an explosion of hyperlocal services. From delivering fruits, vegetable, pulses, to transportation services, hyperlocal startups have managed to grab their fair share of eyeballs and investor money. However, this sector has become very competitive and it is will be interesting to see how these startups scale and evolve in the future.

Operations & Logistics Management – According to global startup analyst firm Tracxn about 90 startups and 50 plus startups have been founded in 2014 and 2015 respectively. Top funded startups include the likes of Delhivery, Ecom Express and Gofers. The sector has seen a lot of interest primarily because of the growth of ecommerce in India. The startups in the segment have now started finding niches and diving deeper. This has led to the emergence of local delivery startups, food delivery startups, intra-city, inter city, overseas, courier aggregators, ecommerce shippers and local transport and freight aggregators. Of the many sub segments, local delivery, wellintercity transport and local transport and fright aggregators have seen considerable attention. Some of the interesting startups in managing Operations efficiency in Merchant operations such as FocusDigit should be on watchout list.

Local Services Marketplace: In a world where we are increasingly busy, availing services may not be easy. Whethewellr you need a plumber, electrician, a dance teacher or someone to teach you yoga, a plethora of startups now help you zero in on the desired service provider. Other services include caterers, photographers, drivers among others that make up the otherwise fragmented market. Startups like UrbanClap, Taskbob, LocalOye and Qyk have raised funding and managed to grab to  part of the lucrative market. Investors active in this field are SAIF Partners, Accel Partners, Orios Venture Partners, Mayfield, Tiger Global, Lightspeed and even Snapdeal cofounders Kunal Bahl and Rohit Bansal. While the primary way to avail local services have been through online search or through classified platforms, local services marketplace and aggregators make it seamless, allows greater price discovery and also greater choice. This has led to increasing popularity of such startups.

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Indian E-commerce Market


India's e-commerce industry is likely to clock a compounded annual growth rate (CAGR) of 35% and cross the$100-billion mark over the next five years, from $17 billion at present, according to an Assocham-Pricewaterhouse Coopers study.

Riding on the strong growth momentum of 2015, the e-commerce sector is estimated to see a 72% jump in the average annual spend on online purchases per individual in 2016, from the current level of 65%, the study said.
In contrast, shopping malls are suffering from lesser footfalls leading to around 25% vacancy rate, along with a 30% drop in rentals in the last one year, according to the study.

It observed that the trend in Indian malls is in line with the declining number of footfalls in retail space in over 200 shopping malls across the US, the UK and other countries.

In the US, malls are facing a 46% vacancy rate whereas it stands at 32% in the UK, it said.
"Online shopping has shown a handsome growth while brick-and-mortar malls are witnessing a slowdown. The growth in e-commerce looks impressive because of a low base and rising penetration of the Internet," Assocham Secretary General D S Rawat said.

Besides, with improvement in infrastructure such as logistics, broadband and Internet-ready devices, there is likely to be a significant increase in the number of consumers making purchases online, the study said, predicting around 65 million consumers in India to buy online in 2015, as against around 40 million in 2014.

Some 45% of malls in India are expected to be converted into non-retail space in the next 15 years, which would be replaced with movie theatres, restaurants, discount retailers and the like, the study projected.

image courtesy infographicsdigital.com

Not a Social Media Pro?? Learn from Local Restaurants




Sure, we like Facebook. We like taking the time to like, share, post, comment and constantly discover new pages, apps and content that helps kill more time. Quite unlike Twitter which some sadly, solely use as a personal vent to portray an impersonal existence. But Twitter has grown far beyond an open diary over the past few years. Ample wit and drivel aside, its brevity and linear delivery of information deems it the perfect platform of social media for brands to streamline their content feed and have it directly percolate to their consumers’ social feed. Even more heartening for them, is the response and the sheer viral nature of Twitter, making their presence acquire a vast reach in short spans of time.

Twitter’s concise nature requires brands and businesses to develop a terse style of communication and in the process, effect a brand personality overhaul. SMEs too, have taken to the twitterverse, to widen their prospects and forge a stronger emotional connect with their clients. A particularly interesting constituent among SMEs flourishing on Twitter, is a Faaso’s: Facebook and Twitternew generation of well known local restaurant chains and cafes which seem to extend their experience and appeal to regulars and otherwise, beyond their premises. And their reGostana: Facebook and Twitterspective Facebook pages occupy those following with constant updates and quirky contests to secure a place in every customer’s head. So I got in touch with a couple of Mumbai’s favourite hotspots, who actively engage their customers on Twitter and Facebook.

How Local Restaurants are using Social Media:
Faaso’s: Facebook and Twitter



Faaso’s (@faasos), a chain known for its succulent wraps, has come a long way since its inception in Pune, circa 2003. Today, it spans across Mumbai and Pune, delivering piping hot, wrapped joy to many a customer. Faaso’s has been on Facebook for well over a year, garnering over 5,000 fans. And on Twitter, they have something better. All customers have to do is register on their website for a “tweettoorder” / #faasosnow option and Faaso’s: Facebook and Twitterthey can henceforth ‘tweet’ their orders using the hashtag (#TweetToOrder / #faasosnow). Instead of using Twitter to push content, they now utilize it as a whole new source of revenue. This innovative online ordering system has gained them a lot of customers, while fans on their Facebook page partake in various wrap-based trivia and contests hosted every week. The prize of course, is wraps worth Rs.100 which are redeemable at their nearest outlet, thus helping inFaaso’s: Facebook and Twittercrease footfall, general awareness of the outlets’ locations and other ongoing offers. Facebook and Twitter have also become their most effective medium for obtaining feedback from customers, helping them constantly improve their services. Faaso’s also occasionally tweets a secret code using which lets their customers avail a 20% discount – yet another well received offering. Their casual tone of communication, regular updates and the occasional offer has helped Faaso’s cement their presence amongst a growing breed of loyal regulars.

Gostana: Facebook and Twitter


 There’s always that one local hangout we’d like to claim our own. The gang’s usual rendezvous point where most evenings begin and nights end. Gostana (@Gostana) is one such joint. This quaint little burger and salad café aims to make Mumbai look upon junk food as a healthier option with their unique mélange of healthier additives. Their customers are a fiercely loyal lot. And their presence on Facebook and Twitter has helped strengthen the base even further. Personally handled by Arpana Gvalani, chef extraordinaire and the magician behind Gostana, their social media interactions are mostly random in nature. Inadvertently portraying an individual user’s characteristics, Gostana is highly reactive on Twitter and responds to followers promptly. Timely updates on offers and ongoing events aside, Twitter serves as an excellent medium for gathering instant feedback. Amassing over 1,700 between Twitter and Facebook, Gostana seems to have a steadily growing presence. More than 75% of these followers have been acquired on Twitter within a mere year. Arpana makes sure Gostana’s behavior remains highly organic in nature as its growth.

This relatively recent trend of small and medium sized enterprises embracing social media to broaden their prospects yet again proves that neither size nor a large regional/national presence is essential to achieve growth and brand recognition. It’s what one makes of the facilities and the vast broadcasting potential that matters. More and more local brands are establishing their presence on Facebook and Twitter every day, forging a stronger, deeper relationship with their consumers. Social media has the capability to not just magnify a brand’s visibility but alter its very image in the consumer’s mind. It’s easier to interact and identify oneself with a brand that has a certain personality and voice evident in its tone of communication. Social media has helped brands evolve into a smarter generation by helping them learn more about their consumers, quicker. It helps forecast trends which will eventually steer its growth forward. And as far as eatouts are concerned, tweeting your order is just the beginning.

Indian Mobile Internet Revolution

 

 We are certainly living in the most exciting era of technological progress and connectivity. At a time when 2.8 billion people are online (39%) and 5.2 billion people are on mobile (73%), the world has become a giant, globally connected village where all the information ever created is just a click away. Comparably, in 1995, only 0.6% of the population was online and only 1% of the population had access to a mobile.

Huge an explosion of technology and connectivity is mind blowing to say the least. But the question now arises: Have we reached a saturation point of this progress? Will there be no such exponential growth and adaption of technology and Internet?

Besides the consumer niche, where eCommerce portals and apps have penetrated deep into the global markets, there exists business niche, education market, security and safety niche, healthcare and Govt. policies and regulation where Internet and Mobile hasn’t been able to make much dent.

And as per the report, it is India which is going to be the catalyst of exponential growth and adaption in the coming years. In some sectors, India has overtaken China, Brazil and African countries when it comes to adaption and penetration of mobile and Internet; and as per the trends, India is now considered as one of the hottest market for the next wave of revolution.
image courtesy: financialexpress.com


All you want to know about Digital India

What is Digital India? 

With the launch of Digital India programme, the government is taking a big step forward to transform the country into a digitally empowered knowledge economy.
Includes various schemes worth over Rs 1 lakh crore like Digital Locker, e-eduction, e-health, e-sign and national scholarship portal. BharatNet in 11 states and Next Generation Network (NGN), are also a part of Digital India campaign.
The programme includes projects that aim to ensure that government services are available to citizens electronically and people get benefit of the latest information and communication technology.
The Ministry of Communications and IT is the nodal agency to implement the programme.

Apps for Digital India
Digital India Portal,
MyGov Mobile App,
Swachh Bharat Mission App
and Aadhaar Mobile Update App.

Vision Of Digital India
Digital Infrastructure as a Utility to Every Citizen
Governance & Services on Demand
Digital Empowerment of Citizens

Pillars Of Digital India
Broadband
Highways
Universal Access to Phones
Public Internet Access Programme e-Governance -
Reforming government through Technology e-Kranti -
Electronic delivery of services Information for All Electronics Manufacturing -
Target NET ZERO Imports
IT for Jobs
Early Harvest Programmes

Impact of Digital India by 2019
Broadband in 2.5 lakh villages,
universal phone connectivity
Net Zero Imports by 2020
400,000 Public Internet Access Points
Wi-fi in 2.5 lakh schools, all universities;
Public wi-fi hotspots for citizens 
Job creation: Direct 1.7 Cr. and Indirect at least 8.5 Cr.

image courtesy:financialexpress.com


6 Business Apps must for your Business

Business Apps

With the constantly increasing popularity of smartphones and tablets, demand for mobile apps is on a rise. There can be many reasons for businesses to develop mobile apps and generate a smarter business model. Let us look at key points in a business app that can help your business grow in the right directions:


1. Employee Engagement

Having a mobile business app for your work space can bring a lot of inter connectivity and increase rapport among employees. Apart from delegating work and keep record, it can become a social networking hub for all office personnel to connect to. You can host fun office activities, announce achievements, send birthday wishes to each other and basically explore many possibilities that bring everyone close and make them feel connected, thereby increasing productivity.

2. Consumer Focused
Building a mobile business app for your product serves as an excellent catalyst in connecting you to your target audience and boosting the outputs of your business. The idea here is to build an app focused around the needs of your consumer. For example, if you are a travel agent you can create a ‘nearby attractions’ or ‘best places to see around’ app that gives you results based on your GPS location. You can also create apps that find cabs for your consumers, keeps record of the services you provide to them, generate bills at the end of service, initiate a compulsory review/ rating to get a proper customer feedback and build up a proper connection with your consumer. You can also break out from general norms and develop a game to show4. Customer Supportcase your skills or engage your audience. Using this factor, you can also increase the return rate of your customers.

3. Task Management

Coordinating tasks on the go is a tough thing to achieve for most business owners. Sending emails for every single update is a thing of the past and creates major obstacles for employees to communicate with each other, in real time. Developing a business app takes care of this issue. An enterprise app can consist of a ‘Tasks’ section, that can let officials collaborate with tasks and access updates/ reports on the status, based on rank/ hierarchy. This keeps a log of everything that is going on in the office while helping you get much more worth out of your investment.

4. Customer Support

Customer support is a key factor in helping your business grow in the right direction. Developing a business app for attending customer issues can take care of this matter in a proper way. Clients can post ‘Tickets’ i.e. issues in the form of a thread, which can be replied to by concerned officials. Over the last few years business apps have paved the way for solving bugs and follow up reports, implying the use of the said system.

5. Apps and Games as Digital Assets


Developing business apps doesn’t limit it to its namely function. You can develop a business app in the form of digital products such as a social media based business app or perhaps an interactive game showcasing the most important aspects of your work. A single well developed business app can prove to be a highly valuable digital asset that showcases infographics, videos, slides, ebooks and so forth in an interactive way. This helps your brand name or company get more visibility in respective app stores and increase returns for your business investment.

6. Mobile App Monetization

There are multiple reasons for you to invest in developing business apps. What most people seem to forget is how an enterprise app helps you monetize. Using native ads or in-app purchases your app can generate a steady if not significant revenue for your busine6. Mobile App Monetizationss. The greatest thing is, it won’t cost you anything extra at all. Invest once and earn forever.

The right way

Couple the discussed points with the assistance of expert app developers and your business is sure to land on top of the pool. In present times it is not just about developing a business app that delegates your tasks. What entrepreneurs and business managers should aim for is to develop an app that keeps all the branches of an execution plan connected to the single root of goals.

01 October 2015

Why Facebook and Google are in Digital India By Srijit Panickar

What is Digital India? It is a government programme that envisages smooth and efficient governance, by leveraging internet technology and by taking an inclusive approach so that the people of the country become the real beneficiaries. The goal of this programme is visualised in the form of nine pillars.

Digital India encompasses broadband highways, mobile connectivity, public access to internet, governance, e-delivery of services, information availability, manufacturing, job opportunities and short-term goals such as common Wi-Fi access, biometric attendance system and e-books for schools.

Modi is looking for external support for the Digital India programme. There is an apparent frontier here, between the concepts of Digital India and Make in India - another ambitious project of the government. Why cannot we build a digital India by turning our own entrepreneurial skills to good account?

All goals of Digital India can be achieved locally without much external support. Government establishments and Indian entrepreneurs can be engaged for their development. Upgraded but local versions of Mark Zuckerbergs and Sundar Pichais would be the attractive by-products of this initiative. It is in this context that we need to measure the prime minister's Silicon Valley visit.

It is to be seen how inventively the multinational giants like Facebook and Google can participate in the Digital India programme in its present form. "Internet privacy" has become an oxymoron today. Facebook has been facing remonstrance from the public about its specious definition of net neutrality through internet.org, which is nothing but a set of rules imposed on the way people use the internet.

Companies like Facebook and their partners want to take odious decisions about what sites their users see, what contents they access, through what ways and when. A half-closed world being Facebook's schema, I do not quite understand how its involvement is going to help us meet the objectives of Digital India, which foresee an open world. Modi's call for active involvement in social media is not giving any clarity on how the platform is going to help us. There are obvious limitations in the ways in which a social medium can get involved in governance.

Google announced its partnership in Digital India by promising to offer free Wi-Fi in important railways stations in the country. According to its announcement, 500 railway stations in the country will get the benefit of high-speed internet service over two phases. Google offers only the service. Most likely our own government (read taxpayers) will have to bear the costs of infrastructure development and the associated facilities. At this time, there is no clarity on the contract terms.

People who want to use the internet in railway stations are already doing that through their own mobile devices and internet data plans. Hence investment in infrastructure means an immediate realisation of something that should have found a lower place on our list of priorities. I am not of the opinion that scientific development can happen only after the basic needs are realised. But at least, with respect to the railways, we had more important items on the waitlist.

Google's eye for business is evident from the number of people they can potentially offer their services to. They are targeting one crore daily travellers in the first phase covering 100 stations. They can collect a trove of personalised information from this user base through their own Wi-Fi service, which will, through targeted advertisements, prepare way for manifold business conversions than what their own apps and services can currently generate.

Nobody needs to teach Google how to do business. It would be asinine to even think they would offer their services in a vast country such as India for free. What most of us did not read is what Pichai has written clearly in the Google blog. He writes, "Best of all, the service will be free to start, with the long-term goal of making it self-sustainable to allow for expansion to more stations and other places…" In other words, Google got the monopoly of the service without having to bid for it. In effect, the free broadband service was the green flag Google waved to make its entry to our railway stations. They know how to make the service self-sustainable, after the honeymoon period.

The proposed internet services in railway stations will be beneficial to the passengers initially, but to the service providers at a later point of time. One cannot expect the domestic IT industry to get any boost through such steps. Google also announced that its Android operating system will support more Indic languages, including Modi's Gujarati. Google's love for local languages cannot be read along with their support to the Digital India campaign. Localisation is something all corporate companies have adopted to expand the scope and acceptability of their service offerings.

Indian governments (current and past) have attempted several times to make the internet a confined space - one which cuts privacy dead. Not long ago, the Supreme Court had annulled Section 66(A) of the IT Act, in favour of freedom of speech, but Maharashtra chief minister Devendra Fadnavis had stated sometime back that the Centre was planning a new version of the cyber law.

Drastic steps that would kill what is left of internet privacy are being mooted at the highest level. The government wants to read even our private conversations. While the prime minister enjoyed a meet and greet with the tech giants in Silicon Valley, back home, the people of Jammu and Kashmir were deprived of internet access for three days, through an e-curfew. The government should stop such self-embarrassments first, and declare responsible independence in the digital space.

The assurances by the Silicon Valley companies are promising at face value. But it is to be seen how they are going to be implemented. I hope the companies will create more job opportunities here. For that to happen, we should attract them by showcasing our capabilities. The capabilities should not be limited to the educated, English-knowing, bright human resources alone. We should be proactive in ensuring that the companies are smitten by our land acquisition policies and facilities for transportation, electrification and water availability. The boundless red tape that prevent or decelerate the establishment of new ventures should be disposed of.

By giving the necessary backing, our government should be able to encourage domestic entrepreneurs to thrive in all the areas of Digital India. We should focus more on getting consultancy services and expertise from companies like Facebook and Google, so that our entrepreneurs will not have to start developing from the stone age. Digital India should be an indigenous programme; corporate leviathans should be invited to create more jobs.

[Source: Daily O]

Internet marketing

Internet marketing an online marketing ,refers to advertising and marketing effort that use the web and email facebook and youtube and google twitter electronic commerce automatically come to internet marketing
importance internet marketing customer shopping the customer keeps update website through the internet
and search engine optimization and social media marketing
this form of online marketing
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing.
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
INTERNET MARKETING builds authority using content to inform and build trust with prospects and customers. There’s a better way to understand online marketing, and we want to share it with you.