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Showing posts from October, 2015

How to steal Customer from your Competitor??

Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention and then prove you’re a worthwhile investment.

Here are the steps you should take to effectively grow your client base by capturing users who are already familiar with similar services.

Researching

As with any strategy of the heart, the first step is understanding what makes your potential customers tick.

Start by asking some questions. What is the competition currently offering? What do their customers like or dislike about it? Can you solve their problem faster? Can you give them a better reward? Can you make it easier for them to get what they want?

This may sound difficult at first, but thankfully, with social media and online tools, it has never been easier. Tools like Mention will help you measure customer sentiment and the volume of social media mentions. Also, check out online review sites such as Amazon, Yelp, TripAdvisor, and even Facebo…

Job opportunities in Digital Marketing

Digital marketing jobs in India
Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices.

However market forces have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to shy away from you and buy from a competitor.

Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.

Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing …

5 StartUp Sectors who did BEST in 2015

With the year, almost drawing to a close, it is perhaps a good time to reflect on how the startup ecosystem has performed in the country. It has been a fascinating year and some of the early presumptions about starting up have begun to unravel. Beginning early this year, we saw a great rush of venture money and a significant uptick in valuations. As a seed round of a million dollars became the new norm, startups started mushrooming throughout the count ..

IoT and Wearables - The entire Internet of Things (IoT) has been literally forced down our throat by big tech companies, which has meant over a billion dollars have been invested in startups in the IoT space globally over the past few months. Technology companies and their investment arms like Intel, Cisco, Microsoft, Qualcomm and big VC firms like Sequoia Capital, NEA, Andreessen Horowitz and others have made a sizeable investment in the space. While I am a great believer of IoT and its potential, there seems to have been more hype …

Indian E-commerce Market

India's e-commerce industry is likely to clock a compounded annual growth rate (CAGR) of 35% and cross the$100-billion mark over the next five years, from $17 billion at present, according to an Assocham-Pricewaterhouse Coopers study.

Riding on the strong growth momentum of 2015, the e-commerce sector is estimated to see a 72% jump in the average annual spend on online purchases per individual in 2016, from the current level of 65%, the study said.
In contrast, shopping malls are suffering from lesser footfalls leading to around 25% vacancy rate, along with a 30% drop in rentals in the last one year, according to the study.

It observed that the trend in Indian malls is in line with the declining number of footfalls in retail space in over 200 shopping malls across the US, the UK and other countries.

In the US, malls are facing a 46% vacancy rate whereas it stands at 32% in the UK, it said.
"Online shopping has shown a handsome growth while brick-and-mortar malls…

Not a Social Media Pro?? Learn from Local Restaurants

Sure, we like Facebook. We like taking the time to like, share, post, comment and constantly discover new pages, apps and content that helps kill more time. Quite unlike Twitter which some sadly, solely use as a personal vent to portray an impersonal existence. But Twitter has grown far beyond an open diary over the past few years. Ample wit and drivel aside, its brevity and linear delivery of information deems it the perfect platform of social media for brands to streamline their content feed and have it directly percolate to their consumers’ social feed. Even more heartening for them, is the response and the sheer viral nature of Twitter, making their presence acquire a vast reach in short spans of time.

Twitter’s concise nature requires brands and businesses to develop a terse style of communication and in the process, effect a brand personality overhaul. SMEs too, have taken to the twitterverse, to widen their prospects and forge a stronger emotional connect with their clients. A …

Indian Mobile Internet Revolution

We are certainly living in the most exciting era of technological progress and connectivity. At a time when 2.8 billion people are online (39%) and 5.2 billion people are on mobile (73%), the world has become a giant, globally connected village where all the information ever created is just a click away. Comparably, in 1995, only 0.6% of the population was online and only 1% of the population had access to a mobile.

Huge an explosion of technology and connectivity is mind blowing to say the least. But the question now arises: Have we reached a saturation point of this progress? Will there be no such exponential growth and adaption of technology and Internet?

Besides the consumer niche, where eCommerce portals and apps have penetrated deep into the global markets, there exists business niche, education market, security and safety niche, healthcare and Govt. policies and regulation where Internet and Mobile hasn’t been able to make much dent.

And as per the report, it is India which i…

All you want to know about Digital India

What is Digital India? 
With the launch of Digital India programme, the government is taking a big step forward to transform the country into a digitally empowered knowledge economy.
Includes various schemes worth over Rs 1 lakh crore like Digital Locker, e-eduction, e-health, e-sign and national scholarship portal. BharatNet in 11 states and Next Generation Network (NGN), are also a part of Digital India campaign.
The programme includes projects that aim to ensure that government services are available to citizens electronically and people get benefit of the latest information and communication technology.
The Ministry of Communications and IT is the nodal agency to implement the programme.

Apps for Digital India Digital India Portal,
MyGov Mobile App,
Swachh Bharat Mission App
and Aadhaar Mobile Update App.

Vision Of Digital India
Digital Infrastructure as a Utility to Every Citizen
Governance & Services on Demand
Digital Empowerment of Citizens

Pillars Of Digital India
Bro…

6 Business Apps must for your Business

With the constantly increasing popularity of smartphones and tablets, demand for mobile apps is on a rise. There can be many reasons for businesses to develop mobile apps and generate a smarter business model. Let us look at key points in a business app that can help your business grow in the right directions:


1. Employee Engagement

Having a mobile business app for your work space can bring a lot of inter connectivity and increase rapport among employees. Apart from delegating work and keep record, it can become a social networking hub for all office personnel to connect to. You can host fun office activities, announce achievements, send birthday wishes to each other and basically explore many possibilities that bring everyone close and make them feel connected, thereby increasing productivity.

2. Consumer Focused
Building a mobile business app for your product serves as an excellent catalyst in connecting you to your target audience and boosting the outputs of your business. The idea …

Why Facebook and Google are in Digital India By Srijit Panickar

What is Digital India? It is a government programme that envisages smooth and efficient governance, by leveraging internet technology and by taking an inclusive approach so that the people of the country become the real beneficiaries. The goal of this programme is visualised in the form of nine pillars.Digital India encompasses broadband highways, mobile connectivity, public access to internet, governance, e-delivery of services, information availability, manufacturing, job opportunities and short-term goals such as common Wi-Fi access, biometric attendance system and e-books for schools.Modi is looking for external support for the Digital India programme. There is an apparent frontier here, between the concepts of Digital India and Make in India - another ambitious project of the government. Why cannot we build a digital India by turning our own entrepreneurial skills to good account?All goals of Digital India can be achieved locally without much external support. Government establis…

Internet marketing

Internet marketing an online marketing ,refers to advertising and marketing effort that use the web and email facebook and youtube and google twitter electronic commerce automatically come to internet marketing
importance internet marketing customer shopping the customer keeps update website through the internet
and search engine optimization and social media marketing
this form of online marketing
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing.
Web marketing includes e-commerce Web sites, affiliate marketing Web si…