Sure, we like Facebook. We like taking the time to like, share, post, comment and constantly discover new pages, apps and content that helps kill more time. Quite unlike Twitter which some sadly, solely use as a personal vent to portray an impersonal existence. But Twitter has grown far beyond an open diary over the past few years. Ample wit and drivel aside, its brevity and linear delivery of information deems it the perfect platform of social media for brands to streamline their content feed and have it directly percolate to their consumers’ social feed. Even more heartening for them, is the response and the sheer viral nature of Twitter, making their presence acquire a vast reach in short spans of time.
Twitter’s concise nature requires brands and businesses to develop a terse style of communication and in the process, effect a brand personality overhaul. SMEs too, have taken to the twitterverse, to widen their prospects and forge a stronger emotional connect with their clients. A particularly interesting constituent among SMEs flourishing on Twitter, is a Faaso’s: Facebook and Twitternew generation of well known local restaurant chains and cafes which seem to extend their experience and appeal to regulars and otherwise, beyond their premises. And their reGostana: Facebook and Twitterspective Facebook pages occupy those following with constant updates and quirky contests to secure a place in every customer’s head. So I got in touch with a couple of Mumbai’s favourite hotspots, who actively engage their customers on Twitter and Facebook.
How Local Restaurants are using Social Media:
Faaso’s: Facebook and Twitter
Gostana: Facebook and Twitter
This relatively recent trend of small and medium sized enterprises embracing social media to broaden their prospects yet again proves that neither size nor a large regional/national presence is essential to achieve growth and brand recognition. It’s what one makes of the facilities and the vast broadcasting potential that matters. More and more local brands are establishing their presence on Facebook and Twitter every day, forging a stronger, deeper relationship with their consumers. Social media has the capability to not just magnify a brand’s visibility but alter its very image in the consumer’s mind. It’s easier to interact and identify oneself with a brand that has a certain personality and voice evident in its tone of communication. Social media has helped brands evolve into a smarter generation by helping them learn more about their consumers, quicker. It helps forecast trends which will eventually steer its growth forward. And as far as eatouts are concerned, tweeting your order is just the beginning.