08 November 2015

Why Content is KING !!!

When it comes to Content marketing , we always focus on creating a new content.. Many webmaster & business owners have wasted ample of money in creating new content , but have either succeeded or failed in creating an impression..
Inspite of this we still follow the traditional method of creating a new content , wasting money on it & many a times failing to achieve..
So why dont we Update the old content & save in our time , energy & money instead of creating a new one ?
This may not be applicable for latest news , so you will have create a new stuff.. but what in case of an evergreen content that leads to maximum number of social shares & backlinks?
Such content gives you an oppurtunity to make yourself stand apart from your competitors & also such content never grows old. So, in 2015 what will be your call , work smartly or work trationally?

I would suggest to go for 60:40 ratio , 60% invest on new content but 40% on updating the old one.
Wikipedia would be a best example for this case..
What made Wikipedia became so popular and trustworthy is it keeps on updating the older content pieces on a regular basis. 
This is the reason, none of its pieces grow old and they always rank at the top of Google. The pieces covers everything but they aren't created in a single day, they are created after tons of revisions which continue everyday.

 We can take some learning from this Wikipedia example and update our older content present on some of our top landing pages. This would be extremely effective not only to the business but for the end user as well. Search engines highly value content that benefits the end user and this strategy of updating the older content might work really well.

06 November 2015

Top SEO Softwares & their Benefits

When you decide to increase  online presence of your business, you should look for a premium SEO software. You can attract huge traffic to your website without doing tedious work. SEO software packages come equipped with useful tools to help you streamline the process of developing your SEO program.
Below mentioned are some specific reasons why you should invest in a good SEO softwares.

1.saves lot of time.
2.Increased lead generation
3.Tracking & Testing
4.The ability to stay up-to-date with the search engines
5.Many Different Features.

According to toptenreviews.com following are the top 10 SEO softwares:

1.Web CEO Desktop Edition: Web CEO is one of the best software options because it offers a broad range of SEO tools to help you monitor your company's SEO campaign's progress and timelines.

2.Advanced Web Ranking Enterprise: Advanced Web Ranking has tools to help you optimize your SEO campaign, including a beautifully in-depth set of reporting tools that allow you to track you efforts and tweak your campaigns.

3.SEO PowerSuite Professional: SEO PowerSuite offers comprehensive array of tools that will meet the needs of small business owners looking for a way to increase the SEO on their company websites.

4.SEO Suite 8.0 Professional: Although it lacks some reporting features, SEO Suite Professional is a good SEO software package for small business owners who need help managing SEO for their websites because it provides a robust set of optimization and link building tools.

5.SEO Studio Professional 2.0.4:  This software offers many tools that help small business owners launch their SEO programs, but it does not offer advanced keyword research tools.

6.SEO Toolkit v3: This SEO tracking software provides a basic SEO package, but it lacks important features such as competitive analysis. It is a good choice for basic SEO, but not if you need to do more in-depth work.

7.WebPosition: Overall, WebPostion has a few key features to evaluate your existing SEO, but it lacks a lot of the tools that are important for building an SEO strategy.

8.SEO Administrator Professional Edition: SEO Administrator has a few good features to help you manage your SEO, but is lacking many features that the other software packages we reviewed offer.

9.iBusiness Promoter IBP 11 Business: iBusiness Promoter can help you launch your company's SEO program and develop SEO strategies that work for your business. Its tools are not as in-depth as some of the other software packages we reviewed, but is a good option for small business.

10.Sheer SEO Advanced: Sheer SEO offers unique social media tools that other top products do not deliver, but it lacks competitive analysis and does not provide unlimited keywords. It is a good choice, especially if you are focusing on social media in your SEO program.

The good SEO software will provide right tools to the small business owners for developing an SEO program, without the high cost as compare to hiring an SEO firm. Look for top SEO programs that will streamline your SEO projects and provide you the resources you need to increase your website's reach across the web.

05 November 2015

The future of SEO

SEO is an exciting thing.It can literally break or make your online presence in this digital era.
Google has made tremendous changes in their algorithms in past few years.Google wants to reward great content. They constantly want to improve the search experience of users & make searchers happy and also they don't want their users should use any other search engine.
Referring to the future of SEO Marcus Sheridan of the Sales Lion says “ I feel the day will come when search engines will be a better judge of content than humans themselves will be”.

What will Keep SEO going forward :
Exclusive content will become more and more important.Search engines will reward the content that has the potential or goal to satisfy what user / reader / searcher wants and not to the content which is trying to look good & which will be not in context of what user wants.
Following are some of the significant SEO factors to look for in coming years.

Time on Site: Time is Precious. It’s also going to be one of Google’s greatest judges of the best content.

Bounce Rate: Visitors should spend some time on your website, if they quickly come & leave then you will be in a problem.

Freshness of Content: You need to update the content as and when needed.

Thorough Content: Searchers don’t just want answers—they want GREAT answers

Mobile: Your content should be adaptable to every screen size.

Multimedia: Content that shows in multiple forms (like a blog post that includes text and video) will outperform content that uses SEO Automation( Using SEO Softwares):just one means of communication.

SEO Automation( Using SEO Softwares):

With millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, automating SEO through a toolset or platform can provide the following benefits.

1.Many tools, one interface
2.More efficient management of global operations.
3.The ability to stay up-to-date with the search engines.
4.Automated reporting to provide data in near real time.

Following are the SEO factors that will be losing their importance over time:
Page Rank/Domain Authority: More authoritative sites will not automatically dominate search engines in the future as they often do today. Just because a website has a high page rank doesn’t mean it should automatically be given more love by a search engine. Giving too much credit to high Page Ranking sites is the classic example of “The Rich Get Richer, the Poor Get Poorer.”

Social Signals: Many SEO professionals think social will play a bigger and bigger role on search rankings going forward. It may happen for a time, but eventually it will be eliminated because social shares can be too easily manipulated to make a piece of content “appear” worthy of a higher ranking.

Inbound Links (Backlinks): Although the number of Inbound Links/Backlinks a webpage has points that it will always be somewhat relevant to SEO, but it will become less and less of a factor. Inbound links favor older content, and as searchers look for the latest and most relevant information within any field, search engines will be giving less and less importance to inbound links in an effort to keep content as fresh and up to date as possible.
So we may conclude that Content marketing is perhaps the future of SEO right now, but it’s not just content – it’s content marketing, Provided the content has a purpose and a specific intent.