SEO is an exciting thing.It can literally break or make your online presence in this digital era.
Google has made tremendous changes in their algorithms in past few years.Google wants to reward great content. They constantly want to improve the search experience of users & make searchers happy and also they don't want their users should use any other search engine.
Referring to the future of SEO Marcus Sheridan of the Sales Lion says “ I feel the day will come when search engines will be a better judge of content than humans themselves will be”.
What will Keep SEO going forward :
Exclusive content will become more and more important.Search engines will reward the content that has the potential or goal to satisfy what user / reader / searcher wants and not to the content which is trying to look good & which will be not in context of what user wants.
Following are some of the significant SEO factors to look for in coming years.
Time on Site: Time is Precious. It’s also going to be one of Google’s greatest judges of the best content.
Bounce Rate: Visitors should spend some time on your website, if they quickly come & leave then you will be in a problem.
Freshness of Content: You need to update the content as and when needed.
Thorough Content: Searchers don’t just want answers—they want GREAT answers
Mobile: Your content should be adaptable to every screen size.
SEO Automation( Using SEO Softwares):
With millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, automating SEO through a toolset or platform can provide the following benefits.
1.Many tools, one interface
2.More efficient management of global operations.
3.The ability to stay up-to-date with the search engines.
4.Automated reporting to provide data in near real time.
Following are the SEO factors that will be losing their importance over time:
Page Rank/Domain Authority: More authoritative sites will not automatically dominate search engines in the future as they often do today. Just because a website has a high page rank doesn’t mean it should automatically be given more love by a search engine. Giving too much credit to high Page Ranking sites is the classic example of “The Rich Get Richer, the Poor Get Poorer.”
Social Signals: Many SEO professionals think social will play a bigger and bigger role on search rankings going forward. It may happen for a time, but eventually it will be eliminated because social shares can be too easily manipulated to make a piece of content “appear” worthy of a higher ranking.
Inbound Links (Backlinks): Although the number of Inbound Links/Backlinks a webpage has points that it will always be somewhat relevant to SEO, but it will become less and less of a factor. Inbound links favor older content, and as searchers look for the latest and most relevant information within any field, search engines will be giving less and less importance to inbound links in an effort to keep content as fresh and up to date as possible.
So we may conclude that Content marketing is perhaps the future of SEO right now, but it’s not just content – it’s content marketing, Provided the content has a purpose and a specific intent.