17 January 2016

Digital Marketing in 2016


Transformation in the arena of  DIGITAL MARKETING?

 Digital marketing is not just a way of promoting , selling and distributing products and services online on channels like  Facebook, Instagram, blogger, Google+, youtube.etc.
Digital marketing is also becoming  transparent marketing. we can market products from A to Z and services like transport, teaching ,hospitality etc. not limited to  purchase or sell the products online as well as you can get advertisement over there but Vital means of Authentic and Valuable source of Wisdom when needed most.



HOW TO START?
suppose you want to market a cell phone with new features and want to reach out worldwide then 













12 January 2016

Growth of Consumer durables in E–commerce.


Growth of Consumer durables in E–commerce.

 

1.Growth of consumer durable market online


E-commerce has nearly grown 375 million in 2015 . India currently ranks 9th in consumer durable market .India is expected to be the 5th largest consumer durable market in the world by 2025 . The consumer electronics market is expected to increase to USD 400 billion by 2020. It is riding the crest for country’s economic boom. Consumer durable with e-tailing is slated to become a significant channel yielding revenues of about 15-20 per cent from about three per cent now.

Examples


1.    Panasonic had decided to spend 20 per cent of its total digital marketing budget on e-commerce campaigns.

2.    Godrej Appliances is taking a different strategy. The company is tying up with marketplaces like Amazon and Flipkart, besides its existing partner Indiatimes.

3.      Whirlpool, which sells on its own e-commerce site covering 21 towns, is expanding coverage to 30 towns by the year-end


2. Most sold products online


1.      Audio / Video equipments ( Aux cables )

2.      Computer components ( pendrives , mouse )

3.      Mobiles phones

4.      Watches and clocks

 5.      Air - Conditioners
 6.      Microwave

3. Online Organisations selling Consumer durables.


Ø  Amazon.in


Ø  In November 2007, Amazon launched Amazon Kindle, an e-book reader which downloads content over "Whispernet", via Sprint's EV-DO wireless network. The screen uses E Ink technology to reduce battery consumption and to provide a more legible display. As of July 2014, there are over 2.7 million titles available for purchase at the Kindle Store.

Ø  Flipkart.com
·         In July 2014 Flipkart launched its own set of tablet, mobile phones & Phablet. The first among these series of tablet phones was Digiflip Pro XT 712 Tablet.

·         In July 2014 Flipkart launched its first networking router, under its own brand name named DigiFlip WR001 300 Mbit/s Wireless N Router.

·         In September 2014 Flipkart launched its in-house home appliances and personal healthcare brand Citron. The label includes a wide range of cooking utilities and grooming products

4. Growth


India’s online retail market was expected to cross Rs 7,000 crore by 2015. KPMG and the Internet and Mobile Association of India have said India's e-commerce sector has grown 150 per cent in the past three years — from $3.8 billion in 2009 to $9.5 billion in 2012. According to their study, e-commerce will contribute 4 per cent to India’s gross domestic product by 2020.

 

5. Challenges


1.      Only 34% of consumer durables have entered into online platform

2.      More than 50 per cent of the sales happen in non-metro cities.

3.      India might not have an online behemoth such as Amazon yet, but the country is catching up on online buying.

4.      Consumer awareness regarding purchasing consumer durables online is low.

 

6. Opportunities


1.      People engage in online buying because it is effortless, takes away the need to travel for purchases and the product is home delivered.

2.      Online retailers ensures timely delivery and great product quality.

3.      Online buying is poised to become one of the most happening businesses of new economy, creating a whole lot of entrepreneurial and investment opportunities.

4.      Currently the industry is worth about $10 billion, but in the next three to four years is expected to rise to $30 to $40 billion.

 5.      Rising purchasing power of people with higher propensity to consume with preference of sophisticated brands.

 6.      Penetration of consumer durables market would be deeper in India.

References















Digital India : Global trend

Digital Independence is a global trend . Many of the worlds prominent nation has 

followed digitization. India is the new entrant , who is entering into digitization 

with respect to initiative taken by Prime minister Narendra Modi . In July 2015 an 

initiative was taken for connecting rural areas with high speed internet access. 

Digital India is based on pillars of development.

Digital India not only ensures in giving services for governance and infrastructural 

level but will provide job opportunities in IT industry. The main aim of digital 

India is to create a wave of change in process of working (difficult format ) into a 

simpler and more clear version which would define the flexibility of work in future 

Digitization is today’s oxygen , it is a time saving measure to ensure that a 

citizen of India efficiently avails a government service in less time and in a most 

systematic manner rather than creating a loophole in the system.

Digital Literacy

Digital literacy is the knowledge, skills, and behaviors used in a broad range of 

digital devices such as smart phones, tablets, laptops and desktop PCs, all of which 

are seen as network rather than computing devices. 

Digital literacy initially focused on digital skills and stand-alone computers, but the 

focus has moved from stand-alone to network devices. Digital literacy is distinct 

from computer literacy and digital skills. Computer literacy preceded digital 

literacy, and refers to knowledge and skills in using traditional computers (such as 

desktop PCs and laptops) with a focus on practical skills in using software 

application packages. Digital skills is a more contemporary term but is limited to 

practical abilities in using digital devices (such as laptops and smart phones).

A digitally literate person will possess a range of digital skills, knowledge of the 

basic principles of computing devices, skills in using computer networks, an ability 

to engage in online communities and social networks while adhering to behavioral 

protocols, be able to find, capture and evaluate information, an understanding of 

the societal issues raised by digital technologies (such as big data), and possess 

Digital initiative in Government

A website was launched on 1 July 2015 by PM Narendra Modi to keep a record of 

the attendance of Government employees on a real-time basis. This initiative 

started with implementation of a common Bio-metric Attendance System (BAS) in 

the central government offices located in Delhi.

09 January 2016

Social-Media Jobs



Today Media Agencies, brand, Marketing agencies work in unanimous as a team to any extent.

Theres no gap as such. The integrity part makes them successful. Hence job requirements in the Marketplace though Focus on Specialist however know--how of Generalist attitude and aptitude is welcomed.
Brand Ambassadors should be chosen in such a way that there isn't an expiry date for them. Brand Ambassador's profile and attitude should be relevant to the chosen theme. When Tiger woods was caught cheating his own wife was dumped by Marketing Fraternity similar things happened with Amir khan.

 Fake profile and fake personalities on social media get caught easily by prospects and

customers. Authenticated content is the only key be it any sector.

3. Theres still gender biased factors on social media. A women if posts something on technology,

that content is mostly ignored. She cannot portray herself fully on social media due to obstacles

related to perception on social media.

4. PicsArt as a great mobile tool to play with Pics and optimise it acording to the requirement.

5. Still in India intellectual property in Digital Media hasnot grown full flefdge. Various norms

prevailing alters based ion individual and status.


6. Celebrities are now more on social media. Social Media has helped to cut down the middle men

from their social life. They can be what they are for their fans and convey what they want and the

duration too.


7. Message loses value if delayed. Using “Power of Now” gives sensical and relevant results.

8. An individual or a brand cannot be influential for a whole set of audience.

9. Companies are innovating more tools and techniques to collect data for research and are

optimising it for their prodcut.


10. Content needs to be original and catchy. It should not me merely for selling or endorsing.

11. Soical Media cannot work in isolation. They need to be integrated with goals and techniques

related to other aspects.