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Showing posts from March, 2016

Sacrificing the Childrens Future @Education, by Nazreen Fazal

How many of our of kids lose themselves at the production line that is school; expected to excel in things they have no interest or aptitude in and punished when they fall short in an arbitrary competency marking scale?
How many of our students hate books because they were thrown at their faces for a spelling mistake or an incomplete answer? How many children fear speaking up because every time they opened their mouths they were told they are wrong since it isn't in the text books? How many children know algebraic equations by heart but cower in front of real life problems? How many children's innate curiosity and imagination is snuffed out everyday under the pressure to score more than the neighbour Sharma's kids? How many potential writers, painters, social workers and entrepreneurs were sacrificed to amass engineering and medical degrees? How many children sacrifice every waking hour to realise their parents' dream of a professional degree? How many children are mad…

Education and GDP

The Indian economy can clock an addition of four per cent in the growth rate if everyone is educated over the next 10 years, Nobel Laureate Kailash Satyarthi said."If we educate everyone over the next 10 years, then ourGDP growth rate will be higher by four per cent. The path to sustained economic growth rate lies in quality education," he said while addressing a conference of the Rotary India Literacy Mission.He described illiteracy as the biggest impediment to the growth of any country.Identifying apathy, fear, and intolerance as the three biggest enemies before the world now, he regretted that today's youths are more intolerant and impatient than their preceding generation."Intolerance is also growing globally among children. Today's youth are not so tolerant as you were in your past. They do not have that much of patience," Satyarthi said.Besides intolerance, he said, the two other serious enemies before the world are apathy and fear."There is comp…

SEO jobs

What is SEO? SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc. While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding). SEO plays a vital role in scaling up sales and accelerating the growth of a completely online business (such as or an offline business (such as KFC). SEO Industry was perceived as a safe and easy career choice to be associated with. while not possessing a special degree or skill set. With little knowledge of HTML & average study of the subject, a simple graduate …

ORM Training

The term Operational Risk Management (ORM) is defined as a continual cyclic process which includes risk assessment, risk decision making, and implementation of risk controls, which results in acceptance, mitigation, or avoidance of risk. ORM is the oversight of operational risk, including the risk of loss resulting from inadequate or failed internal processes and systems; human factors; or external events.

The work is a specialism that needs a number of abilities available to On the internet Reputation Management Organizations (ORM). They help companies and people improve their personal or well known manufacturers on the internet. What they do is give people control over their on the internet popularity. They exercise them in methods to notice their own popularity,so website owners become conscious of what's out there. They display them how to make an efficient marketing idea to completely signify their image and use it to improve their sites on the internet google search placement…

Future of Digital Marketing

Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short, data is behavior. Learning from this behavior drives creative messaging and strategic campaigns. Tracking behavior and tapping into the emotional connection through messaging, ads, social, and design makes all the difference in the digital space.

The massive Indian market is changing fast. Internet access is mainstreaming among professionals and the use of mobile is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touchpoints mirror where the consumer is spending their time. These notes give a sense of the scale of…

Join Institute of Digital Marketing

Why Join Inst. of Digital Marketing

Inbound Marketing

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered …

Reverse-Engineering... Education

Education researcher Sugata Mitra has won 2013's million-dollar Technology, Entertainment, Design (TED) Prize with his 'Hole in the Wall' experiment, showing slum children learning to work a computer and teaching each other minus adult supervision. Speaking with Pratigyan Das, Mitra discussed the dynamics of this venture in India, the radical potential it offers  and how our educational system apparently persists in trying to produce clerks for an empire long gone:
What is the 'Hole in the Wall' experiment about? Well, i wanted to prove that kids can be taught computers very easily without any formal training. This is about teaching without any kind of supervision รข€” in other words, the acquisition of basic computing skills by any set of children can be achieved through incidental learning, provided the learners are given access to a suitable computing facility with entertaining and motivating content and some minimal human guidance. Since 1982, i had been toying wit…

To do with Facebook or to do with Twitter?

Which platforms are most relevant to my business now? Is it Facebook, is it Linked-in or is it Twitter? Which site should I use for polling? Where should I post a job? Often the marketer is confused with these questions.

Let us come to the purpose of group first.

People are communal by nature.

 The below comparison will help you to decide which of these groups or which of these online events' site will suffice your company's requirement.

­­­­PARAMETERS LINKEDIN FACEBOOK YAHOO GOOGLE PLUS TWITTER Fiend's Group Suggested Suggested No No Yes Local Group No Visible No No No


These three locations are the most essential places of content marketing, but are often not delved into significantly enough by BtoB marketing advantages. During my initial discussions with clients about their conteent stratgy or a particular product of content they want me to produce, most have a typical idea of who they are marketing to, what is useful, and what action they want the audiences to take. But as we discuss these locations further and go into information, many clients either can't describe information or they make logic, both of which can cause to unable.
The "content is king" concept appeared as Google online online search engine methods grew up, blogs with relevant, interesting content achieved reputation, and companies with top fantastic incoming marketing campaigns and an interesting social media presence developed true customer commitment. The main point here is that top fantastic content gets shared. If you want more exposure for your brand, you need t…


SEO Off Page Strategies
While there are always ways to work, where the 10 best ways to start is usually recommended. Here are the top 10 SEO strategies of the page to build your website ranking site. However, some of these strategies can help you increase your page rank, then you are in the right direction.

Social networks: the Internet has become a more social. These social networking tools to the word with the lemmings online community that can make your business more spread.

Blogging: Another great; your own scenes blog with tips and tricks, because if you break the walls and your business while letting people take the plot was.

Social Bookmarking: Social bookmarking, you must work with only the best. Sites like Digg and Delicious launched into the stratosphere can help you and your site.

Link Baiting: blogs and other links on your website if you (source) share please share.

Share Photos: A picture says 1000 words, you can. On page SEO strategies for top 10 rankings biggest sites Build y…

Growth of digital marketing in India

With E-commerce business and cloud based services growing up many young adults of India are choosing Digital marketing as their career option , With increase in demand for professionals in various fields of SEO , Social marketing , Data analytics growth seems to be promising , not only technical graduates but graduates from other fields who are tech savvy are getting job opportunities. Every one in five students, who holds a technical degree in computer applications is keen to start a career in E-commerce firm as either a web-designer, application development or social media manager. A large opportunity available in Indian Subcontinent is attracting major global players in E-Commerce firms like Amazon, Alibaba, Snap Deal to expand operations with an annual hiring exceeding 10,000 from past three years and have set target to hire more than 40,000 professionals in the coming years.

A huge revolution for digital marketing is pushing most of the firms to hire candidates in forming…


PM launches Start-up India movement, unveils action plan for encouraging Start-upsThe Union Budget 2016 remained faithful to the Startup India Action Plan announced by Prime Minister Narendra Modi last month. From the three-year tax holiday to easing up on capital gain tax, the Budget document merely lent a touch of official sanction to the key proposals to the Startup India Action Plan. 

While it is not exactly part of action plan, this probably is the biggest positive change that has been bought by the Government – Defining the phrase ‘Startup’. Now, Startups will be ‘Startups’ and not a ‘Business’. Till date a Startup was not separated in various policies of the Government. All were businesses. Now, we have definition for a startup and a clear direction for them from Government.

The most encouraging aspect is that Government is now looking at startups as a serious growth engine for India and want to help them achieve success.

Government wants to reduce the regulatory burden on Startup…