02 March 2016

Reverse-Engineering... Education


Education researcher Sugata Mitra has won 2013's million-dollar Technology, Entertainment, Design (TED) Prize with his 'Hole in the Wall' experiment, showing slum children learning to work a computer and teaching each other minus adult supervision. Speaking with Pratigyan Das, Mitra discussed the dynamics of this venture in India, the radical potential it offers  and how our educational system apparently persists in trying to produce clerks for an empire long gone:

What is the 'Hole in the Wall' experiment about?
Well, i wanted to prove that kids can be taught computers very easily without any formal training. This is about teaching without any kind of supervision — in other words, the acquisition of basic computing skills by any set of children can be achieved through incidental learning, provided the learners are given access to a suitable computing facility with entertaining and motivating content and some minimal human guidance.
Since 1982, i had been toying with the idea of unsupervised learning through computers. Finally, in 1999, i decided to test my idea. On January 26, 1999, i and my team members carved a hole in the wall that separated the NIIT premises from the adjoining slum in Kalkaji, Delhi. Through this hole, a freely accessible computer was put up for use — this computer proved to be an instant hit among the slum-dwellers, especially the children.
Interestingly, the children learnt to use the computer on their own.

How did you come up with this idea?
By observing children of affluent parents who had computers, teaching themselves to use these.

Would you say we don't need teachers anymore?
No  but teachers need to change their pattern of teaching. They need to frame questions that children can research and learn from by themselves without any help.

What about teachers' role in fostering links between children and ensuring discipline?
Well, these were very useful tasks in Victorian England and India about 200 years ago in a very boring setting  not any more.

Can your project work in India where there's no access to computers  or even electricity  for many?
It was discovered in India! This is not a problem, there`s broadband and mobiles in almost all places in India. I feel like cable TV, this will solve its own problems. Entertainment can be a more powerful driver than poverty.

How does literacy work here do children need to know some English to follow a computer?
They need to know some basic English  but even if they don`t, they pick up a smattering in months if they`re allowed to work in unsupervised groups and we stay out of their way.

How do you view our current educational system?
The Indian education system, like the Indian bureaucratic system, is Victorian and still in the 19 th century. Our schools are still designed to produce clerks for an empire that does not exist anymore.
We don`t need to improve our education system — we need to reinvent it.

And what are the opportunities your study offers India?
This could play an important role towards levelling the playing field between the affluent and the poor, quickly, effectively and cheaply. All continents are paying attention. Everybody is interested in self-organised learning  they can see a generation doing it anyway and all the time with their mobile phones.

To do with Facebook or to do with Twitter?

Which platforms are most relevant to my business now? Is it Facebook, is it Linked-in or is it Twitter? Which site should I use for polling? Where should I post a job? Often the marketer is confused with these questions.

Let us come to the purpose of group first.

People are communal by nature.

 The below comparison will help you to decide which of these groups or which of these online events' site will suffice your company's requirement.

­­­­PARAMETERS
LINKEDIN
FACEBOOK
YAHOO
GOOGLE PLUS
TWITTER
Fiend's Group
Suggested
Suggested
No
No
Yes
Local Group
No
Visible
No
No
No
Pin Post
No
Can Pin - will remain at top
No
No
No
Event Creation
No
Yes
No
Yes
No
Job Post in different tab
Yes
No
No
No
No
Group Contribution Measurement
Measurable
No
No
No
No
Premium Versions
Available
No
No
No
No
Supporting apps for schedule
No
No
No
No
Yes
Percentage of Profile Completion
Yes
No
No
No
No
Multiple Pics Upload
No
Yes
Yes
Yes
NO
Inserting Poll
No
No
Yes
No
No
Hide Group
No
Yes
No
No
No
Filters applicable to history posts
No
No
No
Yes
No
Spam Filtration
Strict
Strict
Low
Strict
No

content-marketing


These three locations are the most essential places of content marketing, but are often not delved into significantly enough by BtoB marketing advantages. During my initial discussions with clients about their conteent stratgy or a particular product of content they want me to produce, most have a typical idea of who they are marketing to, what is useful, and what action they want the audiences to take. But as we discuss these locations further and go into information, many clients either can't describe information or they make logic, both of which can cause to unable.

The "content is king" concept appeared as Google online online search engine methods grew up, blogs with relevant, interesting content achieved reputation, and companies with top fantastic incoming marketing campaigns and an interesting social media presence developed true customer commitment. The main point here is that top fantastic content gets shared. If you want more exposure for your brand, you need top fantastic content across multiple content marketing programs. Content articles are master.

Content marketing is more than just a well-known buzzword in the On the internet marketing market. The idea of fabric marketing focuses on a impressive way to promote a organization on the On the internet. By creating great material (such as a video, article, or infographic) and marketing that material (via Facebook or myspace or fb, Google+, or StumbleUpon,) your organization can take benefits of many opportunities to link with potential customers.

Content marketing is not a new idea. For years, producers and organizations of all designs have been showing their unique encounters to attract customers. Several cases from the last are the Michelin Guides, the Jell-O System Information, and the Proctor & Bet music and TV soap operas.

While material marketing isn't a new strategy, it is more important than ever for marketing success these days. The requirements of worldwide opponents and fragmented media websites such as TV, music, and make that won't be as effective as they once were in getting the idea out about your business are factors. But perhaps the most important element is that the fundamental concepts of internet marketing need a focus on material based marketing.

A lot of SEO organizations providing content marketing solutions were hit difficult by Google Panda and Penguin up-dates. But there were some that errant the scary Panda unchanged. The people who didn't get damaged by these Google up-dates were stored because they identified the value of excellent content marketing.

Material Promotion is using content for marketing specifications. Have you seen those containers of published written text in guides that look like little articles? Those are known as "advertorials". They're useful and usually released by experts, but they're paid for by an professional and they're released to get you to take action. Advertorials have been effective Material Promotion sources for over a millennium.

The fact is customers don't appropriate value you, your items, or your alternatives. Sorry! What they really appropriate value is themselves, their wants and their needs.

Content marketing is about developing interesting information your customers are passionate about, eye-catching to their wants and needs. It is the growth and distribution of appropriate, useful and interesting content with the objective of improving product recognition and participation. Great content marketing strikes a excellent stability of getting your customers without promoting products and alternatives.

SEO-strategy


SEO Off Page Strategies
While there are always ways to work, where the 10 best ways to start is usually recommended. Here are the top 10 SEO strategies of the page to build your website ranking site. However, some of these strategies can help you increase your page rank, then you are in the right direction.

Social networks: the Internet has become a more social. These social networking tools to the word with the lemmings online community that can make your business more spread.


Blogging: Another great; your own scenes blog with tips and tricks, because if you break the walls and your business while letting people take the plot was.

Social Bookmarking: Social bookmarking, you must work with only the best. Sites like Digg and Delicious launched into the stratosphere can help you and your site.

Link Baiting: blogs and other links on your website if you (source) share please share.

Share Photos: A picture says 1000 words, you can. On page SEO strategies for top 10 rankings biggest sites Build your photos to share with the world! One of the most popular as Flickr or Picasa, a Google search for eyes, because it is owned by a large dog. Discover the new addition to the world of sharing photos or Pinterest!

Video: Who are the stones themselves and see their favorite company, trying not to love? Or the CEO, president, product, or by individual search suggestions? How video can increase your page ranking. Although the majority of YouTube, and without a doubt the top dog. But if you're looking for another Metacafe and Dailymotion is also good.

Press releases: The Big Business of your page ranking is a way of disseminating information to increase. The information in a press release. (Like Keywords)

Answer: People who have questions, answers on the internet. Especially Yahoo Answers or tea - tea participates in answers to questions.

Document Sharing: other information, such as websites for sharing documents to Google Docs sharing site. Why even consider anywhere else? Google was right I mean about this?

Article: If you try to make your own version, you can also create your own items can go. Visit sites like Ezine, Go Articles, Zerys or Yahoo voice and needle thread in this article - by creating websites that will truly create an account on the deliberate way.

This page SEO strategies to the 10 best to build your website. Evaluate your position does not happen overnight. If you are diligent and SEO strategies you have learned, you can connect with your message to use these tools, you will start to result in a higher steady increase.

SEO On Page Strategy


1. Title word - in fact, identified this page SEOmoz.org trick of Google ranking algorithm, a factor very large number of factors that affect the evaluation team of ten. Be sure to add a word or phrase in the title page. This is your best chance and opportunity to reach a larger customer base to have a senior researcher.

2. And using H1 and H2 correctly. H1 tag on your web page, you will need to add keywords to your home. Main level has been added to the H2 for your keywords. If you have a third layer, and place it in the H3.

3. To describe the key - use your chosen keywords in your website is a little instruction. This information will appear in the search results pages and engines ability to attract viewers.

4. Domain name - your (s), or at least closely related keywords in the domain name for your rating. In addition, sub-domains and other internal page URL to use words related to your keywords.

5. Meta tags - a bit old school, but is still worth applying. Meta tags and search engine Google and other search engines are the most important factors. Meta tags with your words, but crime is a form of risk and can be paid.

6. SEO copywriting - rely on matching search engines. How is the competitive advantage of their money. Applicable to them. Please find her, and there is no information relevant and useful. It makes it easy for them. Professional SEO copywriting to show the consistency of the feed. Science. Readers and search engines need to respect and money.

Well be taken into account Copywriting SEO:

Page Setup
Sections
Diagonal
Article length
Bullet point information

7. Interest Internet connection - clutch weight important for your site to link other pages on your pages. Important internal link juice. In fact, as inbound links is important. The nature and quality of links to internal pages, and internal factors of internal links and links to information, and linked pages, anchor text, methods and content, and the number of job opportunities page with links to pages like an arrow. Content on your website is a clear sense that the phrase refers to the dominant theme is the search engines. Communications that you make sure your web site, which is set in the tire rotation and semantic consistency.

"To" very easily these days in the world of search engines on the Internet, and the rise will take more than a few times when different HTML, general, filling half a page, then copy the files to download.

Some, like the kind of surprising that the whole process should be more cautious on the side of the world.

Growth of digital marketing in India


With E-commerce business and cloud based services growing up many young adults of India are choosing Digital marketing as their career option , With increase in demand for professionals in various fields of SEO , Social marketing , Data analytics growth seems to be promising , not only technical graduates but graduates from other fields who are tech savvy are getting job opportunities. Every one in five students, who holds a technical degree in computer applications is keen to start a career in E-commerce firm as either a web-designer, application development or social media manager.
A large opportunity available in Indian Subcontinent is attracting major global players in E-Commerce firms like Amazon, Alibaba, Snap Deal to expand operations with an annual hiring exceeding 10,000 from past three years and have set target to hire more than 40,000 professionals in the coming years.

A huge revolution for digital marketing is pushing most of the firms to hire candidates in forming special teams for both online marketing and social media marketing. Recently, Reliance has invested in India’s online Megastore Flipkart.com and Tata group opting to fund Snapdeal.com. There’s a constant demand for web designers, application developers, Cloud computing, mobile computing and social analytics.

The growing Indian Economy, after the global recession is making the country to move forward from being a traditional market based economy to a digital market economy, opening doors for many aspiring students to choose digital marketing as a primary career. Digital Marketing is so much more than E-Commerce and the only way for someone who is interested to learn about it, is through self-effort and a handful of institutes like Web Marketing Academy (WMA). At WMA, we are looking to make some progress on this front, and after evangelizing for a few years, we are proud to have helped introduce Digital Marketing in the curriculum.


Start-up-India-Action-Plan

PM launches Start-up India movement, unveils action plan for encouraging Start-ups

The Union Budget 2016 remained faithful to the Startup India Action Plan announced by Prime Minister Narendra Modi last month. From the three-year tax holiday to easing up on capital gain tax, the Budget document merely lent a touch of official sanction to the key proposals to the Startup India Action Plan. 

While it is not exactly part of action plan, this probably is the biggest positive change that has been bought by the Government – Defining the phrase ‘Startup’. Now, Startups will be ‘Startups’ and not a ‘Business’. Till date a Startup was not separated in various policies of the Government. All were businesses. Now, we have definition for a startup and a clear direction for them from Government.


The most encouraging aspect is that Government is now looking at startups as a serious growth engine for India and want to help them achieve success.


Government wants to reduce the regulatory burden on Startups thereby allowing them to focus on their core business and keep compliance cost low. Startups shall be allowed to self-certify compliance (through the Startup mobile app) with 9 labour and environment laws (refer below). In case of the labour laws, no inspections will be conducted for a period of 3 years.


With Startup India Hub, Govt wants to create a single point of contact for the entire Startup ecosystem and enable knowledge exchange and access to funding. They will work in a hub and spoke model and collaborate with Central & State governments, Indian and foreign VCs, angel networks, banks, incubators, legal partners, consultants, universities and R&D institutions.


Govt will also help startups through their lifecycle with specific focus on important aspects like obtaining financing, feasibility testing, business structuring advisory, enhancement of marketing skills, technology commercialization and management evaluation

New Incentives for Startups
  • Self certification compliance
  • No Inspection for first 3 years
  • No Tax on profits for first 3 years
  • Mobile App for start-up registration in one day
  • Startup India Hub as single point contact
  • Exemption from capital gains tax on personal property sold to invest in startup
  • 80 % rebate on patent filing fee
  • Bankruptcy bill 2015 - 90 days to exit business
  • 500 tinkering tabs
  • 35 public-private incubators
  • 31 innovation centres at national institute
  • Dedicated fund of Rs. 10,000/ - Cr to promote startups
  • Credit guarantee scheme for loans
  • 5 new bio-clusters & 7 new research parks
  • Patent regime and IPR to be simplified.