What is SEO? SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc. While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding). SEO plays a vital role in scaling up sales and accelerating the growth of a completely online business (such as Flipkart.com) or an offline business (such as KFC). SEO Industry was perceived as a safe and easy career choice to be associated with. while not possessing a special degree or skill set. With little knowledge of HTML & average study of the subject, a simple graduate could pass off as a successful SEO. Currently SEO/SEM has not only emerged as one of the preferred career choices but also have made inroads as a part of curriculum in some MBA colleges. SEO is now a well-recognized career. As an agency, when we hire a fresher, the skillset we look for include computer literacy, basic knowledge of HTML and search engines. Besides pleasant personality with good communication skills on voice, email and chat is an additional advantage. One look for candidates analytical ability, technical knowledge of SEO Process, project management skills as well as communication for client servicing. Google has almost killed traditional SEO techniques. So it’s very important to keep yourself updated. For advancement in career, the knowledge of Analytics, SEM, SMO along with SEO is crucial.