14 December 2016

Advertising campaign

A coordinated series of linked advertisements with a single idea or theme.
An advertising campaign is typically broadcast through several media channels



why you are advertising and what are you advertising ?
  • Inform people about your product
  • Convince them to buy the product
  • Make your product available to the customer


The process of making an advertising campaign is as follows:

  1. Research: first step is to do a market research for the product to be advertised. One needs to find out the product demand, competitors, etc.
  2. Know the target audience: one need to know who are going to buy the product and who should be targeted.
  3. Setting the budget: the next step is to set the budget keeping in mind all the factors like media, presentations, paper works, etc which have a role in the process of advertising and the places where there is a need of funds.
  4. Deciding a proper theme: the theme for the campaign has to be decided as in the colors to be used, the graphics should be similar or almost similar in all ads, the music and the voices to be used, the designing of the ads, the way the message will be delivered, the language to be used, jingles, etc.
  5. Selection of media: the media or number of Medias selected should be the one which will reach the target customers.
  6. Media scheduling: the scheduling has to be done accurately so that the ad will be visible or be read or be audible to the targeted customers at the right time.
  7. Executing the campaign: finally the campaign has to be executed and then the feedback has to be noted.