Skip to main content

Digital PR

What is Digital-Public Relation?

     PR from the past few years has changed; from just being about media relations and press releases to being able to be all digital.

    Digital Public Relation is all about integrating traditional PR with Digital Content Marketing, Social Media; modifying uniform news into conversations and get around media for communicating directly to our target audience through online portals and means. Digital PR is a tactic used by brands/PR to increase their online presence through building relationships with key contents writing and online journals to gain, “press hits”, or quotations and high quality back-links. When this is done properly, it increases a brand's reach and visibility and in turn has a positive effect on the minds and search engine visibility through effectiveness of SEO driving towards traffic. Digital PR increases trust and credibility, conversion rates and ROI and brand equity, a concept that’s explained nicely in this PR Metrics info-graphic.

   Traditional PR uses high circulation, readership, and viewer ratings to determine who to approach when selling in content to media houses and publishers. Even traditional PR’s who claim to ‘do digital’ still use this method.

   Digital PR doesn’t exclusively focus on the number of followers on social media sites and readers before approaching them. It also focuses on evaluating domain authority and non-paid opportunities for link citations. The success of Digital PR is, as a result, more measurable than Traditional PR.

   News can be unrolled faster, further and more directly to a specific target audience than the olden way in a much better manner. It allows us to escalate news like never before. Where we used to be happy with our single placement, our news could be shared aggressively. Thats not all, we now are able to use medium of social media, blogs, reviews, content to share stuff and not only that; its helps in being more creative in delivering the message to the target audience. And be connected to them, unlike the olden days where the news would be available during certain period of time.

    Digital PR helps in creating a new purpose and adding value to the content for marketing leading to Content Marketing. PR professionals are incorporating Content Marketing into their product mix as a purpose of creating a content into something new and not boring. A press release may be altered/reprocess into a Slideshare presentation, Blog post, Pinterest Infographic, Post on Facebook Page/Group, Linkedin, Twitter and Instagram post, posting on newspaper websites and others mediums.

    Sharing, Altering and Re-sharing and repeating the same process a few more times; may be said as a common way of content marketing. Now instead of placing press release on the wire, PR are turning towards blogs and other posting sites to create engagements towards the post and have more point of view and visibility; for using as a launch platform to discuss some issues, or have a common round of Q&A.

   Digital PR should follow closely SEO and the other DM strategies for maximum result. However Digital PR can strengthen weaker landing pages and increase the site traffic of slower moving stock even if it doesn't follows the marketing objective. When using SEC, digital PR could take advantage of different key factors like key search term trends, maximum coverage on people, what they are searching.

 A short video may help us the understand some more fundamentals of Digital PR.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…