21 December 2016
Overview of Internet Marketing
What is Internet Marketing?
Internet marketing is a marketing efforts to advertise by using web, email and social marketing to drive direct sales. Internet marketing is a growing business as more and more people are using Internet everyday.
Who can benefit from internet marketing?
The internet marketing is spreading widely throughout all the areas and growing to encompass nearly every aspect of society and also replacing an older methods of communication. This means that any organization,from the smallest non-profit,to the largest corporation and even an individual has an incentive to create a strong online presence.
Coca-cola is king
One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.