Social media are computer-mediate technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition. However, there are some common features.
Social media use web-based and mobile technologies on smartphones and tablet computers to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals. Social media changes the way individuals and large organizations communicate. These changes are the focus of the emerging field of techno self studies. In America, a survey reported that 84 percent of adolescents in America have a Facebook account.
- Social media are interactive Internet-based applications.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organizations
- Social media facilitate the development of online social network by connecting a user's profile with those of other individuals and/or groups.