Skip to main content


Here is one topic which is bothering me from long time....which direct can say network selling industry which is one of India's most fastest growing industry these days.which is non-store retail formats.Recording a double-digit growth in the post-reform period, it offers self-employment opportunities to a large number of people in the country. However, there is a lack of clarity on the legislation governing this vital sector.
Direct selling refers to the selling of goods and services to the consumers away from a fixed retail outlet, generally in their homes, workplace, etc through explanation and demonstration of the product by direct sellers. With direct selling, distributors sell and encourage their buyers to join the network to avail oneself of a commission based on the worth of a product sold.
The growing Indian market has attracted a large number of Indian and foreign direct selling companies.
Company engaged in direct selling business must be registered under Companies Act:
1.These companies should have all necessary licenses and authorisation.
2.Payments must tied directly to product sales.
3.Under direct selling new recruits must have the ability to move up in the sales system.
4.Companies must repurchase any unsold inventory.
5.Customer should be given opportunity to return the product etc.
"The scope is good and the numbers are humongous. 50% of India is below 35 and a large part of that is even younger - this means in the next 25 years these people will graduate, marry, buy everything from homes to talk time and therefore create a bigger money economy. Already many personal products are sold thru the network marketing model and in the future many others will be added in this model as it slashes marketing, distribution and selling costs yet generating more wealth more distributed in the hands of more people. So it will be great for the next 25 years"

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…