30 January 2017

Digital marketing manager

What is a digital marketing manager?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Digital Marketing Manager Responsibilities

  • Planning Web, SEO/SEM, email, social media and display advertising campaigns
  • Maintaining our social media presence
  • Measuring and reporting on the performance of all digital marketing campaign
  • Responsibilities

    • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Pro's of Mobile Marketing


1.User's always carry their cell phones for 24/7 in hand, which means they receive mails or messages in every moment. Even though they switch off the phone for sometimes, once they on it they receive instant messages or mails. Eventually mobile marketing leads to the fastest mode of marketing technique.

2.The mobile phones always keep the user updated with the latest version of applications as well as the latest news around the world.

3.It also gives user an advantage of Geo-location and sending location specific messages to the receiver.

4.After demonetization mobile payment is convenient for the users today. This means now users wallet has now became their mobile phones.  

5.The mobile platform interacts directly with users on their mobile phones. This allows for personalized interaction to a large extent. Using this benefit, marketers can even start a direct dialogue with the user, getting instant feedback through messages.

Image result for advantage and disadvantage of mobile marketing

9 Types of digital marketing : Which is right for you?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

The 9 different types of digital marketing: Which is right for you?

  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising (PPC)
  • Public Relations (PR)
  • Social Media Marketing.
  • Content Marketing.
  • Affiliate Marketing.
  • Viral Marketing.
  • Influence Marketing.
  • Online/Website Marketing

Search Engine Optimization (SEO)

         SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.

Pay Per Click Advertising (PPC)

         When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however they may also be referring to ads in other search engines too, like Yahoo or Bing.
They’re one of the only types of digital marketing that is completely short term – when you stop paying, the ad ceases to exist.
They are links to your website that you pay to get ranked above or alongside the ‘organic’ listings shown in a search. SEO is about ranking highly long term in the organic listings – PPC is usually about simply paying a search engine directly to be up there. 

Public Relations (PR)

       Public relations cannot be overlooked – and although it’s not strictly just a type of digital marketing, I had to include it because it can have a huge impact on your digital marketing results.
Of all the types of digital marketing; PR is most likely to result in the most exposure quickly (apart from maybe viral marketing – but more on that later.)

Social Media Marketing

            Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get them to know, like and trust you – which is ultimately the best way to make a sale, and maybe even a brand advocate.
If you’re considering all the different types of digital marketing – this is likely the one that will help you grow your relationship with your customers fastest.

Content Marketing

                 Content marketing. You are my hero. Content marketing is the ultimate type of digital marketing – because it includes all the best stuff, working in harmony.
It mixes great content on your website, SEO, PR and Social Media Marketing in tandem.
Using all the methods together can make your business a serious success.
Because it’s a combination of lot’s of the other types of digital marketing – it’s definitely my favorite.

Affiliate Marketing

                Affiliate marketing is where you site back and relax – and let someone else do the marketing for you. The only catch is, if they bring in a sale – you share the profits.

The great thing is, unlike the other types of digital marketing – there’s no cost upfront.
Viral Marketing

                        Viral marketing is amazing – if you can get some content of yours to go viral, it could turn your business into an overnight success.
To make your next marketing campaign can take a combination of a number of the other types of digital marketing – such as content marketing, PR and social media marketing – but it can also lead to some amazing results for your business.
Check out the dollar shave club
 – they went from nothing to 12,000 orders in two days with this video:

    LINK of this videos & many more https://youtu.be/ZUG9qYTJMsI

Influence Marketing

          Influence marketing is relatively new – but it’s a very exciting type of digital marketing.
It’s vastly different from the other types of digital marketing, but can be equally as effective.

Digital/Online/Website Marketing

                  Digital, online, website marketing – these are all the same things. And they cover any of the above. It’s an ‘umbrella’ term. So I would make sure you figure out which of the services you really want in the above list before going to an agency that does this, so you know exactly which types of digital marketing you should ask for.

Summary of the 9 types of digital marketing

Here’s a quick summary of the main goals of each of the 9 different types of digital marketing, in case you’re still not sure which is right for you:
SEO: Increase traffic from search engines
PPC:  Increase traffic from search engines
PR: Increase exposure for business
Social Media Marketing: Build customer relationships
Content Marketing: Increase traffic from search engines, exposure, sales & leads
Affiliate Marketing: Increase sales & leads
Viral Marketing: Increase exposure – short term
Influence Marketing: Increase exposure – targetted
Online/Website Marketing: Coverall term; could include any of the above methods/goals

                    I hope you found this guide useful, and hopefully you’re now armed with lot’s of questions for your digital marketer! You might even now know more than your digital marketer about all the different types of digital marketing.

Near Field Communication (NFC)

Near Field Communication (NFC)

       NFC or Near Field Communication is a short range high frequency wireless communication technology.A radio communication is established by touching the two phones or keeping them in a proximity of a few centimeters. NFC is mainly aimed for mobile or handheld devices. NFC is an extension of Radio frequency identification. It is a form of contactless communication between devices.


     In 2004, NFC Forum was formed by Nokia, Philips, Sony to set standards for NFC . Every NFC enabled device will have an “N-Mark” trademark ,developed by NFC Forum.In 2006, first mobile phone( nokia 6131) with NFC was released by NOKIA.In 2010, first android phone SAMSUNG NEXUS S with NFC support was released.Sony introduced "Smart Tags", which use NFC technology to change modes and profiles on sony smartphones.

     Near field communication is based on inductive-coupling.NFC works using magnetic induction between two loop antennas.A reader emits a small electric current, which creates a magnetic field that in turn bridges the physical space between the devices. That field is received by a similar coil in the client device, where it is turned back into electrical impulses to communicate data such as identification number, status information, or any other information.So, NFC use an initiator and a target; the initiator actively generates an RF field that can power a passive target, while 'active' or 'peer-to-peer' tags have their own power source and respond to the reader using their own electromagnetic fields.
     NFC technology is a key element of next-generation mobile access control solutions that, combined with a new access control platform and identity data model, will significantly improve the overall system security of a business whilst creating a more flexible access control system infrastructure. In the short-term, despite these tangible benefits of flexibility and user convenience, without widespread industry adoption, NFC-enabled mobile access control is unlikely to completely replace keys and cards in the coming years.

      Instead, mobile access credentials embedded in NFC-enabled smartphones will co-exist with cards and badges, so that organisations can implement a choice of smart cards, mobile devices or both within their physical access control system (PACS). Many organisations may still require their employees to carry traditional physical access control smart cards because they are used as a means of photo identification. It will therefore be important for users to plan ahead to support both types of credentials for their physical access control solutions.

    Mobile handsets are the primary target for NFC and soon NFC will be implemented in most handheld devices.The advancements in mobile wireless technology and communication standards have enabled usage of contactless and NFC based payment models.

  • The mobile wallet based payment model is gaining considerable momentum and is currently being seen as one of the key payment model, to promote contactless payment processing practices.
  • The mobile wallet technology enables the end-users to make payments with their mobile wallet accounts, without having to use credit or debit cards and hence this technology can also help users that do not use credit or debit cards.

Benefits of NFC
  • Versatile: NFC is ideally suited to the broadest range of industries, environments, and uses
  • Open and standards-based: The underlying layers of NFC technology follow universally implemented ISO, ECMA, and ETSI standards
  • Technology-enabling: NFC facilitates fast and simple setup of wireless technologies, (such as Bluetooth, Wi-Fi, etc.)
  • Inherently secure: NFC transmissions are secure due to short range communication
  • Interoperable: NFC works with existing Contactless card technologies
  • Security-ready: NFC has built-in capabilities to support secure applications

    Application of NFC