Skip to main content


Showing posts from January, 2017


The Maharajas' Express is a luxury tourist train owned and operated by Indian Railway Catering and Tourism Corporation. It runs on 5 circuits covering more than 12 destinations across North-West and Central India, mainly centered on Rajasthan between the months of October and April. The Maharajas' Express was voted "The World's Leading Luxury Train" four times in a row at The World travel awards in 2012, 2013, 2014 and 2015.It is the most expensive luxury train in the World.Maharajas' Express also received the first runner up award in the Specialist Train Operators Category at Conde Nast Travelers Reader Choice Travel Award in 2011 The luxury train service was started in March 2010. The Indian Railway Catering and Tourism Corporation Limited (IRCTC) and Cox and Kings India Ltd.,] had signed a joint venture to set up a company called Royale Indian Rail Tours Ltd. (RIRTL) to oversee the functioning and management of the Maharaja Express. This joint venture was te…

Digital marketing manager

What is a digital marketing manager?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Digital Marketing Manager Responsibilities
Include: Planning Web, SEO/SEM, email, social media and display advertising campaignsMaintaining our social media presenceMeasuring and reporting on the performance of all digital marketing campaignResponsibilities Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strate…

Pro's of Mobile Marketing


1.User's always carry their cell phones for 24/7 in hand, which means they receive mails or messages in every moment. Even though they switch off the phone for sometimes, once they on it they receive instant messages or mails. Eventually mobile marketing leads to the fastest mode of marketing technique.

2.The mobile phones always keep the user updated with the latest version of applications as well as the latest news around the world.

3.It also gives user an advantage of Geo-location and sending location specific messages to the receiver.

4.After demonetization mobile payment is convenient for the users today. This means now users wallet has now became their mobile phones.  

5.The mobile platform interacts directly with users on their mobile phones. This allows for personalized interaction to a large extent. Using this benefit, marketers can even start a direct dialogue with the user, getting instant feedback through messages.

9 Types of digital marketing : Which is right for you?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

The 9 different types of digital marketing: Which is right for you?Search Engine Optimization (SEO)Pay Per Click Advertising (PPC)Public Relations (PR)Social Media Marketing.Content Marketing.Affiliate Marketing.Viral Marketing.Influence Marketing.Online/Website Marketing
Search Engine Optimization (SEO)
SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.

Pay Per Click Advertising (PPC)
When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches…

Near Field Communication (NFC)

Near Field Communication (NFC)

NFC or Near Field Communication is a short range high frequency wireless communication technology.A radio communication is established by touching the two phones or keeping them in a proximity of a few centimeters. NFC is mainly aimed for mobile or handheld devices. NFC is an extension of Radio frequency identification. It is a form of contactless communication between devices.