Challenges in Rural Communication
|Promotion of Movie in rural India|
There are many challenges to communication in rural like Low literacy level, poor media reach and exposure. A vast, heterogeneous and diversely spread rural audiences characterized by variations in language, culture and lifestyle-all these factors pose multiple challenges to marketers looking to take their messages to the largely media-dark or media-grey areas, of rural markets.
The rural environment is different from the urban and therefore communication to potential customers in a proper and effective manner is a major challenge for corporate marketers.