30 January 2017

9 Types of digital marketing : Which is right for you?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.


The 9 different types of digital marketing: Which is right for you?

  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising (PPC)
  • Public Relations (PR)
  • Social Media Marketing.
  • Content Marketing.
  • Affiliate Marketing.
  • Viral Marketing.
  • Influence Marketing.
  • Online/Website Marketing

Search Engine Optimization (SEO)

         SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.


Pay Per Click Advertising (PPC)

         When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however they may also be referring to ads in other search engines too, like Yahoo or Bing.
They’re one of the only types of digital marketing that is completely short term – when you stop paying, the ad ceases to exist.
They are links to your website that you pay to get ranked above or alongside the ‘organic’ listings shown in a search. SEO is about ranking highly long term in the organic listings – PPC is usually about simply paying a search engine directly to be up there. 

Public Relations (PR)


       Public relations cannot be overlooked – and although it’s not strictly just a type of digital marketing, I had to include it because it can have a huge impact on your digital marketing results.
Of all the types of digital marketing; PR is most likely to result in the most exposure quickly (apart from maybe viral marketing – but more on that later.)

Social Media Marketing

            Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get them to know, like and trust you – which is ultimately the best way to make a sale, and maybe even a brand advocate.
If you’re considering all the different types of digital marketing – this is likely the one that will help you grow your relationship with your customers fastest.

Content Marketing


                 Content marketing. You are my hero. Content marketing is the ultimate type of digital marketing – because it includes all the best stuff, working in harmony.
It mixes great content on your website, SEO, PR and Social Media Marketing in tandem.
Using all the methods together can make your business a serious success.
Because it’s a combination of lot’s of the other types of digital marketing – it’s definitely my favorite.

Affiliate Marketing

                Affiliate marketing is where you site back and relax – and let someone else do the marketing for you. The only catch is, if they bring in a sale – you share the profits.

The great thing is, unlike the other types of digital marketing – there’s no cost upfront.

Viral Marketing

                        Viral marketing is amazing – if you can get some content of yours to go viral, it could turn your business into an overnight success.
To make your next marketing campaign can take a combination of a number of the other types of digital marketing – such as content marketing, PR and social media marketing – but it can also lead to some amazing results for your business.
Check out the dollar shave club
 – they went from nothing to 12,000 orders in two days with this video:


    LINK of this videos & many more https://youtu.be/ZUG9qYTJMsI


Influence Marketing

          Influence marketing is relatively new – but it’s a very exciting type of digital marketing.
It’s vastly different from the other types of digital marketing, but can be equally as effective.


Digital/Online/Website Marketing

                  Digital, online, website marketing – these are all the same things. And they cover any of the above. It’s an ‘umbrella’ term. So I would make sure you figure out which of the services you really want in the above list before going to an agency that does this, so you know exactly which types of digital marketing you should ask for.



Summary of the 9 types of digital marketing

Here’s a quick summary of the main goals of each of the 9 different types of digital marketing, in case you’re still not sure which is right for you:
SEO: Increase traffic from search engines
PPC:  Increase traffic from search engines
PR: Increase exposure for business
Social Media Marketing: Build customer relationships
Content Marketing: Increase traffic from search engines, exposure, sales & leads
Affiliate Marketing: Increase sales & leads
Viral Marketing: Increase exposure – short term
Influence Marketing: Increase exposure – targetted
Online/Website Marketing: Coverall term; could include any of the above methods/goals

                    I hope you found this guide useful, and hopefully you’re now armed with lot’s of questions for your digital marketer! You might even now know more than your digital marketer about all the different types of digital marketing.