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Impact of DIGITAL MARKETING On Globalization


The emergence of digital marketing in recent years has given the industry a new way to promote their products and services not only in domestic borders but also across the borders. With the help of digital marketing tools like Search Engine Optimization, Social Media Marketing, Moblie Marketing, etc, one can exchange knowledge and ideas with the world.
For an example, Linkedin is a website used by professionals. Using this website as a social media marketing tool, one can promote his business amongst the professionals present all over the world by sitting at one place.

Mobile marketing is also becoming very popular these days. Gone are the days when people used to go to different countries for buying  purpose only. With different applications present in mobile, one can easily buy or sell the products without going anywhere. One can even do the safe transactions across borders with the help of Moblie Banking  Apps.

The search engines have made everything possible for a common man to sit at one place and acquire knowledge or information about anything. Search engines like Google, Yahoo, Bing, etc. have  proved to be a boon for a common man. Just one click and the information is available.
Earlier, people used to go to the Employment Exchange Centres and get themselves register for jobs. But nowadays, with the help of digital marketing, one can register himself on various job portals available, apply for the job, give interviews online by means of video conferencing and finally get the job.

With globalization, digital marketing has evolved as a necessary tool for any business, especially in Supply Chain Management. Now one can have buyers and suppliers from any part of the world. Getting a product from abroad or selling it in international market, is no more a constraint in the path of growth and progress.


Therefore, one must upgrade and utilize the various digital marketing tools to enhance business opportunities in the global market.

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