Overview of Social Media Marketing


Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze.
Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.

Plan and publish.
Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness across distributed teams.

Engage and connect.
Respond to your customers in a timely manner with compelling content. Monitor your owned social channels and participate in conversations at scale. Organize discussions and topics, and automatically label, classify, and assign posts in order to route and prioritize work across teams.

Showcase your digital presence.
The Marketing Command Center is a multichannel hub with customizable displays, providing live, up-to-the-minute details about what’s happening across your digital marketing strategy.

Manage your social strategy from any device.
Transform customer experiences by connecting social to the Customer Success Platform for a unified view of every customer. Sales and service teams can engage with fans and followers quickly and more efficiently on the customer's channel of choice.

Connect natively to the Customer Success Platform.
Extend social listening, analysis, content marketing, and engagement across the Customer Success Platform. Use social insights to drive marketing decisions. Surprise and delight customers with social customer care. Find and connect to new customers faster with social lead generation.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.


Social Bookmarking

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Del.icio.us is a very well know social bookmarking website.

Social Networking




A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.



Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.



The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with services Facebook, MySpace, Twitter, LinkedIn, and  Orkut & Hi5 being widely used worldwide.


HOW TO MAKE SOCIAL MEDIA WORK FOR
YOUR BUSINESS?
§  Contribute

     Publish, maintain or update podcasts or recordings related to business.
     Upload videos created — internally or by customers — to a public Web site. (e.g., YouTube)
     Upload photos, images, or presentations to a public Web site (e.g., Slide Share)
     Comment on a blog related to business.

§  Comment/Collect

     Answer questions related to business in a discussion, community, or online forum.
     Contribute to/edit articles in a wiki.
     Give a customer reference or testimonial.
     Use RSS feeds for work purposes.
     Add labels to, categorize, or tag business web pages, articles, blogs, etc. (e.g., Deli.cio.us)
§  Join In
     Update/maintain a business profile on a social networking site. (e.g., LinkedIn)
     Visit social networking sites.
     Recommend someone on a social networking site.
     Ask for advice on a wiki or social network.
§  Observe
     Read business-related blogs.
     Watch videos posted by other companies & organizations.
     Listen to or download audio, podcasts, or recorded Webinars.
     Read online forums or discussion groups related to business.
     Read customer ratings/reviews of products or services.

     Attend Webinars, Webcasts, or other online presentations related to business.





-Sejal Chaurasia