Skip to main content

The Rise of Paytm

We are synonymous with the brand Paytm specially in recent times as its been making waves across the nation thanks to Modi's demonitisation shocker. The company which was founded and incubated by One97 Communications in 2010 as a prepaid mobile recharge website. Apart from launching the Paytm on Android, Windows and iOS platforms, the company had launched Paytm wallet in march 2014. But even after fundings by Ratan Tata and Ant Financial Services Group, a subsidiary to Alibaba group for which the company reportedly received $575 million worth of investment that same month. Even after all this the company was not fully utilized by people. But in the wake of demonitsation, Vijay Shekhar Sharma and Paytm, his $5-billion mobile payment and e-commerce company, have been riding high on the back of the Narendra Modi government’s decision to replace some currency denominations.

After all, Paytm was among the earliest entrants in the Indian mobile payment sector and a government decision to make the Rs500 and Rs1,000 notes—which form 86% of the currency in circulation by value—invalid meant that the Delhi-based firm’s platform had emerged as one of the best alternative modes of payment.

Yet, less than a week into the demonetisation exercise, Paytm is in hot water. On Nov. 13, a commercial it had launched following the massive monetary revamp in India was alleged to be hurtful to the millions of Indians waiting for hours in long queues to get some usable cash in hand.
With the tagline Drama bandh karo… Paytm karo (Stop being melodramatic, use Paytm), the video showed a house-help asking her boss to stop dramatising the situation and instead use Paytm to pay her.
The video evoked howls of protests from a section of social media users.

     


Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…