Skip to main content

Digital Technology - Effective Branding

In today's digital world, efficient branding is a necessity for all industries. For small businesses, branding has remarkable impact on how the company or business is received and performs at large. Getting things done in small businesses can seem like fighting a losing battle at times, with only so many hours in the day, especially of you are bootstrapping it. Ignore a small detail and the consequences can be severe. Small business need to watch out and avoid branding mistakes at all costs-crucial to ensure that a brad is being built towards a great role.
  A brand personality or identity makes the first impression of any business on new prospective consumers. You only get one opportunity to make a first impression, so it becomes all the more important to make it great. So, what is the appropriate way to make or maintain a brand's identity? Avoiding the six mistakes discussed can enable a brand to achieve great success 
  1. No distinctive element in your brand : The first mistake of marketing is not having a unique brand element- a brand's unique design, logo, symbol, words, or combination of these components employed in creating an image that identifies a product and differentiates it from competitors. It suggests a particular emotion, assures reliability, and serves as the first thought to the clientele. We know how important a first impression can be in life and one cannot afford to miss this opportunity to make a statement.
  2. Not listening to your target audience : The audience is one of the biggest elements in the brand development process. Their feedback at regular intervals can help in understanding the perception of a business/brand in the market and how that compares to the way the organization likes to be seen. Invest in constantly gaining insights on what people have to say, and work towards modifying it to ensure the brand keeps evolving.
  3. Inconsistent messaging : If your brand's identity is not consistent across every channel, it may cause a dent in the reliability quotient. Once you have rolled out your branding, you need to apply it consistently and regulate how others are using it, A great way to manage this is by having a brand strategy that informs everyone in your organisation about the application of the brand identity. Once you have collectively implemented the brand messaging, invest in getting the word out there.
  4. Ignoring social media : Social media is increasingly becoming a power house for brands to build credibility and evangelism. If you are using social media, you are losing out on a huge percentage of potential consumers and in communicating your bran messaging to them. Facebook and Twitter are the new battlegrounds fr managing the reputation of your brand. It is important to invest enough time in building a brand on social media as well as protecting its reputation on it. 
  5. Being forceful : Making everything too apparent or dynamic and having customers believe that the company is desperate is really not a good idea. Change the brand strategy if required, constantly innovating on branding and refreshing the identity can work wonders for any brand. 
  6. Not knowing competitors : Your competition is any brand in your industry or otherwise which grabs the attention of your audience. Knowing and analyzing what the competition or industry is doing or their approaches towards marketing can be a great learning factor in order to modify and improvise on your brand strategy. The key to success for a small businesses is in how well its brands itself and if the people involved are able to stand by what they believe in as an organisation. When your consumers believe in the same principles you set out , they will be your brand evangelists. taking your brand ahead by leaps and bounds.


Popular posts from this blog

Behavioral Targeting

What is Behavioral Targeting?
It  refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacydata protection and consumer protection laws.

Why Learn Behavioral Targeting?

How Behavioral Targeting will help my business Grow?

When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return…

Explore SMM tools to make you grow further and succeed in the digital world

Social Media Marketing (SMM) has arrived. We need to make use of some key tools here. We bring information about these to you.

1# Later – Instagram Scheduler Later is known as premium social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing: Free Plan: Available It has afree plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed atB2B Marketing Ocktopost is a social media management tool which is specifically design…


Is there any time in our Life where we are not Learning...???

if that's SO then how come we all are not Inspired and Excited about Learning?

How to combine the two Fun and Growth while Learning?

In previous times, before the trend of e-learning resources like studying management techniques, individuals who wanted to create educational material either to offer or for use within an company created paper-based material like guides, and rich the program with movie and sound material. Of course, publication posting, is still a big business. And the idea of generating an income by developing knowledge to be used in an educational or professional setting is still interesting for many individuals.
The conventional education and learning where a undergraduate gets to fulfill a lot of person & return his or her concepts is something that is losing with the e-Learning factor. There is just no physical contact & everything is just, exclusive when you discuss of e learning So, it is al…


The Internet is the new lifeline to people and social networking sites have become intensely popular. This is the time when websites and blogs are the new identity address. It acts like an equalizer and eliminates geographical restrictions over emotions or opportunities. However, even this great system is not devoid of problems. The most intense threat in this case is hacking. What is hacking?  It is basically a technological process using which people, other than the owner of the blog, social networking page or website, might get access to these pages without the owner’s permission. With the various tools and computer language scripts that are being developed, Hacking is also gaining momentum. Here we can attempt to enumerate some anti hacking tips that might help people to prevent their blogs from hackers. ·    Update – New version of the blogging software is released to overcome the problems in the older version. Get in the top of the game by constantly updating your blog page to the…

Obama success via Link-spirals

How were Obama & Romney Competing in Digital space

2008 was the hallmark for use of Technology in Politics.Worlds Politicians shifted their attention to Social-media not because they were fancied by it but Politicians understood their presence and engagement with the new breed of citizens via Digital medium is Vital.

One of the finest mix of digital communication channels that even the techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for linking their website with their own online properties by wheel-spoke arrangement.
The Secret is now out its not the Link Wheel but Link Spirals that Mr. Obama and his Genius Designed and Executed systematically. Politicians are now devising the Digital strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep Research and have come out with the Best Practices Guide for Politicians going for Polls which enumerates detailed Do's a…