Digitally Wise...Dreams Realized
Know and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
Where Would You Be Today Without Social Media Tools?
Social media is becoming completely integrated in our lives. It has altered the way we communicate as human beings and changed the way we do business. It has flattened corporate hierarchies and tightened our relationships. Of course, traditional ways of networking and messaging still hold true, such as text messaging, email, phone calls and in-person “meetups” (tweetups in the social media world). The greatest part about this technological alteration is that you get to choose which social networks you want to participate in, how much time you spend per week engaging with others and what your career aspirations are (and how these tools can get you from point A to B). The decision is yours and the power is in your hands. From a business standpoint, social media tools are free advertising and allow you to target and measure the impact of marketing programs. From the individual perspective, these tools can literally regulate your day-to-day operations and routines.
What social media tools are there?
There is a social media tool to satisfy every type of person. Of course, there are the industry titans such as Twitter, Facebook, LinkedIn, MySpace and YouTube. There are others that are still commonly used and well-known, such as Delicious, Stumbleupon, Digg, Reddit, and Flickr. These tools can help you regulate your life if they are paired together. Our habits have changed because of the social revolution/evolution. In some ways, social media has made us lazier, yet it has made us more productive simultaneously. If you have a question you want answered, all it takes it one tweet. Twitter has become the ultimate customer service machine.
What the experts are saying?
After speaking to a diverse group of social media experts, major conclusion is that social media has enabled us to connect to many people across the world, without much effort. Without that level of connectivity, it’s harder to make new friends and keep in touch with previous acquaintances.
Also, the feelings and emotions that these bloggers get from participating in social media keeps them active. When you take away these social tools, it hurts productivity and it simply makes life a lot more dull. Your life is made up of relationships that you grow like plants and when they blossom, new opportunities surface. Social media tools create an environment where you can develop more relationships, with people who have common interests.
“A social media free Web would be quieter and less fun – more about finding information than it would be about gaining and nurturing relationships, forcing us to find digital connections, instead of personal connections, to achieve our goal.”
Now it’s your turn!
It’s your turn to think hard about what social media tools have done for you. How might life be different right now without them? Could you live without your Facebook profile and friends? What would you resort to? Would you be sending more emails or calling your friends more?
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a gro…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.