Using Twitter, Facebook and LinkedIn for Talent Experts
27 February 2017
*Social media Recruiting Tips:
Using Twitter, Facebook and LinkedIn for Talent Experts
One of the most pronounced trends in social media adoption today is, without a doubt, the drive by corporates to incorporate social recruiting approaches as a key element in their hiring strategies.
some quick social recruiting tips for social recruiting newbies – or those wanting a quick sanity check on whether they’re doing things right…
*Social Recruiting Tips – What Have You*
The biggest question we get from recruiters is: how can we use social media to recruit the best talent?
Gone are the days of having to sift through hundreds of paper resumes in order to find candidates that might fit a position you are recruiting for. Using social media tools allow you to connect and engage with a wider pool of talent.
But which channels should you use? What should you post? When is the best time to post? To be sure, social media can get pretty confusing. And so I’d like to share with you some best practices for Twitter, Facebook, and LinkedIn. Just remember, that each channel has its own rules and its own audience. What works for Twitter might not work on LinkedIn and so on.
*Social Recruiting Tips: Twitter*
Once you’ve set up a Twitter account, remember that engagement is key – share, ask, respond. Do not rely on scheduled tweets alone or having your other channels automatically post to Twitter.
Tag keywords related to the job posting. Participate in industry-related chats. Find out what chats your prospective candidates participate in.
*Social Recruiting Tips: Facebook*
Like it or not, Facebook is the biggest social network at the moment. At the end of 2012, studies shown that people spent nearly 8 hours a month on Facebook. So you must:
Leverage your company’s, Facebook Page. Have a career tab and post on the timeline about urgent positions with a link to the actual posting. Share industry-related content and prompt discussions in order to engage job seekers.Share photos and events that showcase the company’s culture.
*Social Recruiting Tips: LinkedIn*
You probably already have a LinkedIn profile. It is, after all, known as the professional social network.
Update your status with links to the jobs you are recruiting for. Add a message, an insight to the job so that it isn’t just a URL to the job posting. Share jobs with connections who can then share them with their contacts.
Promote job openings in industry groups. Outreach to passive job seekers by sending a message or an email. You might also consider a paid recruiter account that gives you access to the entire LinkedIn network and allows you to collaborate with the rest of your team.
21 February 2017
Search engine optimization is the process of getting traffic on the website through “organic”, “free” or “natural” search results on search engines. SEO is a methodology of techniques and tactics used to increase the visitors on a website on search engines i.e. Google, Bing, Yahoo and other search engines. It is a common mentality of search users on internet to click the top most website on the first page of search engines. Search users avoid clicking to pages and pages on search engines. SEO helps to ensure that a site is accessible to the search engine and improves the chances that the site will be visited by a user.
Types of SEO: There are three different types of SEO techniques which one should know before going ahead with SEO.
1) White Hat SEO- White Hat SEO is one of the popular technique to improve ranking of a website on search engines. White Hat SEO is a technique which improves search engine results page while maintaining the integrity of the website and staying within the search engines' terms of service. These technique stay within Google bounds. Google and other search engines sites can ban your site if you are nor engaging in White Hat SEO. The best way of creating a successful website and business is the practice of White Hat SEO.
2) Black Hat SEO- Black Hat SEO refers to a disapproved practice that could increase a page’s ranking in search engine result page. These practices are against the search engine’s terms of service which can ban the website from different search engines. These practices have been denounced by Google Webmaster Guidelines and Bing Webmaster Guidelines. Black Hat SEO is just opposite of White Hat SEO.
3) Gray Hat SEO- Gray Hat SEO is a combination of White Hat SEO and Black Hat SEO. Gray Hat SEO technique can be legitimate in some cases & illegitimate in others cases. Gray Hat SEO is more likely to create profile links in large scale. Gray Hat SEO contains less risk of being penalized than Black Hat SEO but is not as favorable as White Hat SEO.
20 February 2017
Google Declaration on information
Google's Walk the Talk on Vital Information
Google Like several other Companies Globally is coming out in open and Educating Users t on how numerous Laws (Different Countries & its States) coupled with its set of Complex policies are affecting Internet users
and How is the flow of information online( stages)
It has become a precedence for several Countries (read its Government ) to requests for removal of content from Websites. Search Engines and Social Media face the maximum Heat
Requests for information about our users
governments frequently Requests to hand over user data and account information of its Citizens and/or Info originating or consumed in that country. As the World is consuming heavy online info there is acute increase in Govt seeking this Vital info.
Requests by copyright owners to remove search results
Detailed information on requests by copyright owners or their representatives to remove web pages from Google search results.
Google product traffic
The real-time availability of Google products around the world, historic traffic patterns since 2008, and a historic archive of disruptions to Google products.
Encryption of email in transit
A report on how much email exchanged between Gmail and other providers is protected from snooping while it crosses the Internet
Statistics on how many malware and phishing websites we detect per week, how many users we warn, and which networks around the world host malware sites
14 February 2017
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
- by the form of financial transactions or type of intermediaries who undertake the transactions;
- by the channels through which transactions occur and the type of facilities used for transactions;
- by how they are linked together by transport and communications networks;
- by the spatial distribution of transactions - where they occur and whether this forms a pattern.
Purpose of facilitating market linkagesHowever, before describing these mechanisms it is important to understand what the market linkages are intended to achieve. They are meant to facilitate the flow of produce between the different levels of the marketing system. The input to the process is the agricultural production (the supply) and the output is the consumption of that produce by consumers (the demand).
This guide does not focus on the performance of the marketing system as such but assumes that if the system can be made more efficient it will be more competitive, will facilitate economic growth and will maximize benefits to farmers. Thus, the marketing process needs to be undertaken as efficiently as possible, at the lowest cost and with the minimum of losses occurring at each stage.
Marketing costs and margins
Costs are the key to competitiveness. marketing costs are the total costs for bringing produce from the farm to the ultimate consumer. margins are the costs that are added by transporters and traders to cover their expenses and to provide a profit for their services. They are added to the basic farmgate price of a product. An analysis of marketing channels can be used to examine what margins are incurred at different stages in the process and whether they are reasonable. As will be apparent later in this chapter, marketing costs and margins are also fundamental influences on the spatial distribution of the production areas and are heavily influenced by the cost of transport. In summary, the costs that make-up the marketing margins are as follows:
- the costs of sorting, washing, grading and packing the produce;
- transport costs: public transport, farmer’s transport or truck hire, or use of trader's vehicles; and
- trader’s overheads and profit.
TYPES OF MARKETING INTERMEDIARIES
The private sector is playing an increasingly active role in most developing countries in providing inputs, agro-processing and marketing services. Thus the linkage between the rural and urban areas is often provided through a network of traders or intermediaries, the costs of their activities being paid for through the marketing margins. The role of these intermediaries may overlap and in less-developed marketing systems their function may be unclear.
The relationships among producers, wholesalers, and retailers play an important role in the marketing of produce. Such linkages can create mutual trust among different functionaries in the marketing system, but may also cause a dependency relationship between parties and make it difficult for newcomers to enter the marketing process. Linkages are often based on village proximity (area based) or on family relationships developed over many years.
Conventional marketing intermediaries
- Petty traders and assemblers, who are specialized middlemen that purchase produce from farmers at the farm gate or local market, for selling to other traders, wholesalers and retailers. They may use their own transport or hire from a transporter.
- Independent collectors and commission agents, who take possession of produce from an individual or group of farmers and then sell the produce to a wholesaler, market trader or other middleman. for providing these services the collector (or commission agent) normally charges a percentage of the final sales price.
- Market agents, linked to specific markets who sometimes also act as brokers for wholesalers or as auctioneers at the market.
- Wholesalers and semi-wholesalers, located in markets or independent facilities, who may also function as retailers.
- Retailers, who buy either directly from farmers, from traders or wholesale markets, and sell the products to consumers through retail outlets.
Other types of marketing intermediariesContract arrangements
Sometimes, contracts may be arranged with an organization, such as a food processor or wholesaler, who makes an advance contract with a group of farmers to supply a specified product on a regular basis. The buyer usually provides seed and extension advice, sometimes credit, and also guarantees to procure the produce at harvest at an agreed price. Poultry farmers, for example, may develop a long-term relationship with poultry processing companies, who may provide baby chicks, feed, and medicines. when the broilers are ready for sale, they purchase them from the farmers at the prevailing market price or at a previously agreed price.
Other possibilities for linkages are direct agreements with organizations, such as:
- restaurants and hotel chains;
- cooperatives, particularly for grains and export crops, such as coffee and tea;
- supermarket and Chain stores; and
- institutions, such as schools, army or hospitals.
There is often scope for group marketing of produce to obtain better prices for farmers. for high value vegetables and fruits, especially for export, contract arrangements may be feasible.
There may be cases where these contract arrangements are extended to create a vertically integrated marketing process. Typically this might apply when farmers' groups enter into contracts with supermarket chains or exporters. The characteristics of such a system might include:
- organization of farmer groups;
- providing extension services and production inputs to the farmer groups, sometimes through NGOs;
- harvesting of crops and pre-sorting at farm level;
- transport from farm to a packing centre;
- final sorting and grading;
- packaging (including film wrapping of high value produce) or processing;
- pre-cooling and temporary storage in packing centre cool store;
- loading onto refrigerated truck from packing centre cool store;
- transport by refrigerated truck from packing centre to supermarket (or export) cool store; and
- sale from supermarket display and cooling cabinets.
13 February 2017
09 February 2017
Social Media Marketing is a process of gaining traffic through social media sites. It wasn't so long ago that social media was a completely new thing. Most of the people were not aware of this technique. Social media sites were being used as a connectivity tool for two different location people. But now a days, it has become a necessity for all small, large, local and global business. The most prominent social media sites are Facebook, LinkedIn, Google+ and Twitter. Facebook alone has 1.28 billion active users and various other social media sites have hundreds of millions of active users as well.
“According to the Social Media Examiner online magazine, in 2013, 86% of marketers considered social media sites to be essential for their business with 49% of marketers choosing Facebook as their primary social media platform.”
Important elements of a social media strategy:
1) Identify Business Goals
2) Set Marketing Objectives
3) Identify Ideal Customers
4) Research Competition
5) Choose Channels and Tactics
6) Create a Content Strategy
7) Allocate Budget and Resources
Some of the key ways in which social media can help you connect with your targeted audience:
. It generates awareness of your product and company.
. It generate leads through your social networking connections.
. Draw in visitors to the website.
Gone are the days when people used social media sites as an entertainment, now a days it is being used for business purpose. Every company wants to promote their product and social media marketing has been proved a very fruitful way of promotion. This has also given job opportunity in different sectors. People who are addicted to social media sites can utilize this opportunity as a way of earning money. Several new companies are being set up on a daily basis and they will use this platform to promote their business.
07 February 2017
Digital Marketing Integration: The Impact Of Cross-Channel And Content
How do you build a successful integrated digital marketing plan? Columnist Jim Yu outlines five steps to put you on the right path.
From Traditional Media Plans To Integrated Digital Planning
Content Is Digital And Digital Is Content
Understanding Channel Performance
Building An Integrated Digital Campaign: 5 Steps To Success
The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers
The Top 14 marketing techniques in 2017?
1. Content marketing trends
2. Big Data
3. Marketing Automation (including CRM, behavioural email marketing and web personalisation)
4. Mobile marketing (Mobile advertising, site development and apps)
5. Social media marketing including Social CRM and Social Customer Care
6. Conversion rate optimisation (CRO) / improving website experiences
This is the technique I selected a year ago as the way Smart Insights would see the most growth from in the year ahead. It's higher in popularity than previous years, but I still wonder whether many businesses are missing out on a more data-driven approach to increase leads and sales from their websites.
7. Internet of Things (IoT) marketing applications
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