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Showing posts from February, 2017

Social media Recruiting... Marcie Taylor

*Social media Recruiting Tips:

Using  Twitter, Facebook and  LinkedIn for Talent Experts Marcie Taylor One of the most pronounced trends in social media adoption today is, without a doubt, the drive by corporates to incorporate social recruiting approaches as a key element in their hiring strategies. some quick social recruiting tips for social recruiting newbies – or those wanting a quick sanity check on whether they’re doing things right…
*Social Recruiting Tips – What Have You*

The biggest question we get from recruiters is: how can we use social media to recruit the best talent? Gone are the days of having to sift through hundreds of paper resumes in order to find candidates that might fit a position you are recruiting for. Using social media tools allow you to connect and engage with a wider pool of talent. But which channels should you use? What should you post? When is the best time to post? To be sure, social media can get pretty confusing. And so I’d like to share with you some…

Search engine optimization

Search engine optimization is the process of getting traffic on the website through “organic”, “free” or “natural” search results on search engines. SEO is a methodology of techniques and tactics used to increase the visitors on a website on search engines i.e. Google, Bing, Yahoo and other search engines. It is a common mentality of search users on internet to click the top most website on the first page of search engines. Search users avoid clicking to pages and pages on search engines. SEO helps to ensure that a site is accessible to the search engine and improves the chances that the site will be visited by a user.
Types of SEO: There are three different types of SEO techniques which one should know before going ahead with SEO.
1)White Hat SEO- White Hat SEO is one of the popular technique to improve ranking of a website on search engines. White Hat SEO is a technique which improves search engine results page while maintaining the integrity of the website and staying within the sea…

Google...Friend , Spy or Detective

Google Declaration on informationGoogle's Walk the Talk on Vital Information Google Like several other Companies Globally is coming out in open and Educating Users t on how numerous Laws  (Different Countries & its  States) coupled with its set of Complex policies are affecting Internet users
and How is the flow of information online( stages)

It has become a precedence for several Countries (read its Government ) to requests for removal  of  content from Websites. Search Engines and Social Media face the maximum Heat
Requests for information about our users  governments frequently Requests  to hand over user data and account information of its Citizens and/or Info originating or consumed in that country.  As the World is consuming heavy online info there is acute increase in Govt seeking this Vital info.
Requests by copyright owners to remove search results Detailed information on requests by copyright owners or their representatives to remove web pages from Google search resul…

Rural and Urban Marketing Linkage

Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…

Communication models for urban

advertising communication

Social Media Marketing

Social Media Marketing is a process of gaining traffic through social media sites. It wasn't so long ago that social media was a completely new thing. Most of the people were not aware of this  technique. Social media sites were being used as a connectivity tool for two different location people. But now a days, it has become a necessity for all small, large, local and global business. The most prominent social media sites are Facebook, LinkedIn, Google+ and Twitter. Facebook alone has 1.28 billion active users and various other social media sites have hundreds of millions of active users as well.

According to the Social Media Examiner online magazine, in 2013, 86% of marketers considered social media sites to be essential for their business with 49% of marketers choosing Facebook as their primary social media platform.”
Important elements of a social media strategy:
1)Identify Business Goals 2)Set Marketing Objectives 3)Identify Ideal Customers 4)Research Competition 5)Choose Channel…

The Impact Of Cross-Channel And Content in DM

Digital Marketing Integration: The Impact Of Cross-Channel And Content How do you build a successful integrated digital marketing plan? Columnist Jim Yu outlines five steps to put you on the right path.

Digital marketing is in a constant state of transformation as content becomes the fuel that drives the growth of cross-channel marketing. To succeed and integrate digital channel efforts, marketers now need to understand what channels — and what type of content — perform. This is the imperative. From Traditional Media Plans To Integrated Digital Planning As President Dwight D. Eisenhower once put it, “Plans are worthless, but planning is everything.” On today’s content battleground the same can be said for digital marketing: In order for brands to win on the digital battleground, understanding what digital channels and what types of digital content perform is the vital first step in “planning.” Since the days of traditional advertising, “plans” have been built that haven’t been focused …

Digital Marketing Trends for 2017

The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers

While this doesn't have a controlled sample of our free research reports like Managing Digital Marketing, it does canvas opinion widely. Note that these trends aren't necessarily the most important channel by volume of leads or sales, rather it is the tactic which will give the biggest increase in the year ahead, so it shows what is becoming more important. By asking for just one tactic, this helps shows the the top 3, 5 or 10 top-level trends. To help the decision on which technique to choose, we expanded upon the short labels you see in the graph to help scope the response more carefully. For example, 'Big Data' is a nebulous term, but when we expanded the definition to include insight and predictive analytics, it shows the value of the specific marketing techniques for Big Data and this help explains why this is in position number two.  Here is the full listing of digital mark…