Search engine optimization is the process of getting traffic on the website through “organic”, “free” or “natural” search results on search engines. SEO is a methodology of techniques and tactics used to increase the visitors on a website on search engines i.e. Google, Bing, Yahoo and other search engines. It is a common mentality of search users on internet to click the top most website on the first page of search engines. Search users avoid clicking to pages and pages on search engines. SEO helps to ensure that a site is accessible to the search engine and improves the chances that the site will be visited by a user.
Types of SEO: There are three different types of SEO techniques which one should know before going ahead with SEO.
1) White Hat SEO- White Hat SEO is one of the popular technique to improve ranking of a website on search engines. White Hat SEO is a technique which improves search engine results page while maintaining the integrity of the website and staying within the search engines' terms of service. These technique stay within Google bounds. Google and other search engines sites can ban your site if you are nor engaging in White Hat SEO. The best way of creating a successful website and business is the practice of White Hat SEO.
2) Black Hat SEO- Black Hat SEO refers to a disapproved practice that could increase a page’s ranking in search engine result page. These practices are against the search engine’s terms of service which can ban the website from different search engines. These practices have been denounced by Google Webmaster Guidelines and Bing Webmaster Guidelines. Black Hat SEO is just opposite of White Hat SEO.
3) Gray Hat SEO- Gray Hat SEO is a combination of White Hat SEO and Black Hat SEO. Gray Hat SEO technique can be legitimate in some cases & illegitimate in others cases. Gray Hat SEO is more likely to create profile links in large scale. Gray Hat SEO contains less risk of being penalized than Black Hat SEO but is not as favorable as White Hat SEO.