Social Media Marketing is a process of gaining traffic through social media sites. It wasn't so long ago that social media was a completely new thing. Most of the people were not aware of this technique. Social media sites were being used as a connectivity tool for two different location people. But now a days, it has become a necessity for all small, large, local and global business. The most prominent social media sites are Facebook, LinkedIn, Google+ and Twitter. Facebook alone has 1.28 billion active users and various other social media sites have hundreds of millions of active users as well.
“According to the Social Media Examiner online magazine, in 2013, 86% of marketers considered social media sites to be essential for their business with 49% of marketers choosing Facebook as their primary social media platform.”
Important elements of a social media strategy:
1) Identify Business Goals
2) Set Marketing Objectives
3) Identify Ideal Customers
4) Research Competition
5) Choose Channels and Tactics
6) Create a Content Strategy
7) Allocate Budget and Resources
Some of the key ways in which social media can help you connect with your targeted audience:
. It generates awareness of your product and company.
. It generate leads through your social networking connections.
. Draw in visitors to the website.
Gone are the days when people used social media sites as an entertainment, now a days it is being used for business purpose. Every company wants to promote their product and social media marketing has been proved a very fruitful way of promotion. This has also given job opportunity in different sectors. People who are addicted to social media sites can utilize this opportunity as a way of earning money. Several new companies are being set up on a daily basis and they will use this platform to promote their business.