Digitally Wise...Dreams Realized
Know and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
Using Twitter, Facebook and LinkedIn for Talent Experts
One of the most pronounced trends in social media adoption today is, without a doubt, the drive by corporates to incorporate social recruiting approaches as a key element in their hiring strategies.
some quick social recruiting tips for social recruiting newbies – or those wanting a quick sanity check on whether they’re doing things right…
*Social Recruiting Tips – What Have You*
The biggest question we get from recruiters is: how can we use social media to recruit the best talent?
Gone are the days of having to sift through hundreds of paper resumes in order to find candidates that might fit a position you are recruiting for. Using social media tools allow you to connect and engage with a wider pool of talent.
But which channels should you use? What should you post? When is the best time to post? To be sure, social media can get pretty confusing. And so I’d like to share with you some best practices for Twitter, Facebook, and LinkedIn. Just remember, that each channel has its own rules and its own audience. What works for Twitter might not work on LinkedIn and so on.
*Social Recruiting Tips: Twitter*
Once you’ve set up a Twitter account, remember that engagement is key – share, ask, respond. Do not rely on scheduled tweets alone or having your other channels automatically post to Twitter.
Tag keywords related to the job posting. Participate in industry-related chats. Find out what chats your prospective candidates participate in.
*Social Recruiting Tips: Facebook*
Like it or not, Facebook is the biggest social network at the moment. At the end of 2012, studies shown that people spent nearly 8 hours a month on Facebook. So you must:
Leverage your company’s, Facebook Page. Have a career tab and post on the timeline about urgent positions with a link to the actual posting. Share industry-related content and prompt discussions in order to engage job seekers.Share photos and events that showcase the company’s culture.
*Social Recruiting Tips: LinkedIn*
You probably already have a LinkedIn profile. It is, after all, known as the professional social network.
Update your status with links to the jobs you are recruiting for. Add a message, an insight to the job so that it isn’t just a URL to the job posting. Share jobs with connections who can then share them with their contacts.
Promote job openings in industry groups. Outreach to passive job seekers by sending a message or an email. You might also consider a paid recruiter account that gives you access to the entire LinkedIn network and allows you to collaborate with the rest of your team.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a gro…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.