20 March 2017
12 March 2017
Digital Marketing is a key way of promoting the brands on different online platforms. Many business owners are unaware of where to start from and how to promote their products online. Any offline business that is flourishing, can take advantage from a strong online presence too. Digital Marketing has been proved as a boon for all small and medium businesses. There are several techniques in which digital marketing strategies can help you connect with new customers, generate leads and sell your products more efficiently. Let’s have a glance how digital marketing can be fruitful for your business.
The very first step for the growth of a business is building relationships. Digital marketing is not just about growing your customer base, rather it is about building a long lasting relationship with your customer on different platforms of social media, blogging and email marketing. You can create page on different social media sites and post on a regular basis about your product. You can use email marketing to offer some exciting discounts to your existing customers on your products and ensure they leave positive reviews on your website.
Targeting Your Audience
Digital marketing has given a powerful way of promoting the products to the targeted audience. You can target your customers from a particular country to a particular city or location. With Internet marketing you can target your marketing directly to those customers who are looking for your products and services. With the help of social media, SEO, web content and online ad resources, you can target your ideal customers.
Digital Marketing Is More Cost-Effective
There are basically two types of marketing. First is traditional marketing and the other is online marketing, (which is also known as Digital Marketing). Traditional marketing is more expensive than online marketing and it is not very targeted. Online marketing is a cost efficient way for businesses to reach natural consumers. With the evolution and change in modern technologies, many business owners are opting for online marketing for the promotion of their products. Online marketing can provides better Return of Investments (ROI) than traditional marketing.
Digital Marketing Delivers Conversion
Marketing products and online services are measured by the percentage rate of incoming traffic converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your efforts will go in vain. There are several tools and techniques which you can use for online marketing campaigns such as Search Engine Optimization, Social Media Marketing and Email Marketing. These generates quick and effective interaction with the targeted customers and will give results in terms of higher conversion rates.
11 March 2017
Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition is the ability of consumer to recognize prior knowledge of brand when they are asked questions about that brand or when they are shown that specific brand, i.e., the consumers can clearly differentiate the brand as having being earlier noticed or heard. While brand recall is the potential of customer to recover a brand from his memory when given the product class/category, needs satisfied by that category or buying scenario as a signal. In other words, it refers that consumers should correctly recover brand from the memory when given a clue or he can recall the specific brand when the product category is mentioned. It is generally easier to recognize a brand rather than recall it from the memory
Brand awareness is a key indicator of a brand's competitive market performance. Given the importance of brand awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to measure brand awareness and other measures of brand health. These metrics are collectively known as Awareness, Attitudes and Usage (AAU) metrics.
For Example : Coca Cola
Coca Cola Brand Awareness Campaign:
Coca-Cola’s popularity had decreased among Millennials, so the brand developed a campaign to raise awareness and increase sales and brand love. Since the “Share a Coke” campaign had been a global success, the brand decided to adapt it for a younger audience. The campaign was further adapted as a mobile campaign that would target Mexican teens and young adults.
Share a Coke Campaign : Video