27 June 2017

LSI Keywords Importance in Google Ranking

LSI Keywords Simple Yet Very Powerful:

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What Are LSI Keywords?

This is just an SEO term for related, similar or synonyms words. Before this term has come into the picture the only thing to determine a relevancy of article was keyword density. Which means if your post is about “ABC” and you have used it 10 times throughout the article than your competitor needs to use it 11 times to beat your position in Google search, but let me ask you, is it fair?? The same Thing applies for the search engine, instead of taking high keyword density into consideration, search engine bot looks for related keywords (Latent semantic indexing keywords) throughout the article. It doesn’t mean that we shouldn’t maintain keyword density for target keyword in our article, but over optimization can cause issues. I usually keep it between 1- 3 %.
LSI makes a lot of sense too. For example – Search engine discovers a page with the word “Apple” on it, how does it differentiate whether the Apple is a fruit, Apple is a brand or Apple is the name of any pet? It uses Latent semantic indexing keywords, if there are words like fruit, taste, flavour in the article then it would be easy for search engine to determine that the article is all about the “Apple fruit”. Hence in this example fruit, taste and flavour can be termed as LSI keywords for keyword “Apple”.

LSI And SEO

Search engines like Google are always looking for a relevant most content for a particular search query. It’s really a tough task for a search engine to determine what the content is all about, it uses LSI terms to judge the relevancy of an article or a webpage. For our understanding, we can say that using them increases the ranking in search engine but the actual process is much more complex and difficult to comprehend.
Let’s not divert from the point, we were talking about the kind of words or terms it expects in the content (The use of LSI keywords are not only limited to content it has few another useful usage, which can skyrocket your ranking, more on it in the next section)
let’s say: the particular content is about “on page SEO” so the following terms can be found in the content. You can call them LSI keywords for the main keyword On page SEO
on page optimization
on page SEO factors
off page SEO techniques
on page SEO techniques


Research: How To Find LSI Keywords?

LSI Keywords Tools

1) Google search –
Note: In the images below, you would find that the watermark text is: easysteps2buildwebsite.com, it is because when this post was published back in 2012, the site name was easysteps2buildwebsite.com, it has been changed to beginnersbook.com since 2013.
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As you can see, one of the best and free tool to find LSI is the Google search itself. When you write a key term in search query field, it automatically fetches and shows the keywords related to the particular query.
Same can be viewed in the search results –

 
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 Where to use LSI?
Use of Related Keywords (LSI) for On Page SEO
A place to use:
1.    In content, title, heading, highlighted words (As per the need and stay away from over optimization).
2.    Can be used as an anchor text while interlinking to a particular post/page – Use the LSI keywords to vary things rather than using the same anchor text over and over again.
3.    Can also be used as external links anchor text.
Latent semantic indexing keywords became one of the Google ranking factors because to Google it looks much more natural to use related keywords instead of repeating the same keyword over and over again.
Keyword stuffing, or repeating the same keyword over and over on your page in order to rank well doesn’t work like it used to work before. It can actually get you in trouble these days because it looks manipulative, fake and spammy.
Using latent semantic indexing keywords for on-page SEO is quite simple. I already carried out it here. My target keyword for this post is LSI Keywords. I have used it in important places like title, headings and meta description. I have used related terms like Latent Semantic Indexing, link building, on page SEO  and search engine. Even word “related keywords” is a related keyword.
Use of Related Keywords (LSI) for Off Page SEO
While building backlinks, Mix up your anchors. Use Latent semantic indexing keywords as well as your target keyword in anchor text.
Use LSI keywords while commenting on other blogs of the same niche,  though it’s hard because most of the blogs don’t allow keywords in the name field. The better option is to go for comment Luv enabled blogs, which can give you a quality do follow the link.
Before winding up the post, I just want to share few tips, which works even after Panda and Penguin.
·        Don’t build thousands of links overnight, instead try to build few quality backlinks daily. It will be good for SEO, which can help you to achieve good page rank. At the same time help you to rank better for the particular keyword used in an anchor.
·        Write a quality content and use related keywords throughout the article.
·        Use Target keyword in title, Header tags and in the meta description.
·        Maintain a keyword density of 1-3% for focus keyword and try to do the same for other related keywords.
·        Build a Good connection with other bloggers, by giving few quality comments on their articles.