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Showing posts from October, 2017

How Artificial Intelligence is Improving Digital Marketing?

Artificial Intelligence is basically training machines to be more intelligent than humans at managing monotonous work and reduce human involvement. Below are some ways artificial intelligence is improving digital marketing:




1) Google Search The way Google shows search results to its users have been improved tremendously due to Artificial Intelligence. Two of the Google’s most powerful algorithms - Voice Search (Hummingbird) and Rank Brain have changed the way digital marketer’s optimize and target their potential audience. Rankbrain is capable at handling never-seen-before search queries by guessing synonym words or phrases; the Voice Search Algorithm is capable of handling conversational queries and comprehending the user’s intent behind the search query.
2) Facebook Facebook uses deep neural networks powered by artificial intelligence to make data driven decisions about the type of ads to display its users based on the information it gathers from the user’s profile and their online activ…