17 April 2018

Future is Digital and Digital is Future

Why digital marketing is the next big career opportunity?

India’s digital growth story is both interesting and surprising. The country has embraced digitization so rapidly that it has created a large opportunity for online marketing.
On August 15th, 1995, VSNL introduced public internet access in India. In 2000, only 0.5 per cent of the Indian population had access to internet facilities. After 16 years, the figure climbed to 28 per cent with 373 million internet users.

According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 per cent of the population) are expected to take an incredible leap towards internet accessibility. With the transformation from lower-generation network connectivity (2G) to higher-generation network connectivity (3G, 3.5G, and 4G or LTE), there is scope for the broad adoption of video, high bandwidth data, and advanced multimedia applications contributing to increased mobile and Wi-Fi traffic.

Say hello to digital marketing

India’s internet revolution is a perfect launch pad for online brands. While digital marketing looks promising, brands get overwhelmed with responsibilities like SEO, content ideation, social media strategy, email marketing, website design, and more.
According to IMRB International study, India currently spends 12 per cent on digital marketing. The Times Internet comprehensive online study of CMO's and CDO's states that digital spending shoots up to 50-55 per cent for some brands and industries. The spending is as high as 75-80 per cent for new age online retail firms.
Additionally, 90 per cent of Indian brands spend 15 per cent of their annual marketing budget on social media.
Current Scenario of India's growth in Digital Marketing

Image Ref - https://www.adbot.in/5-advantages-of-digital-marketing-in-the-present-scenario/

Digital marketing provides the businesses with an access to the mass market at a reasonable price, unlike TV or print marketing.

Some specific benefits of digital marketing include:

  1. Cost-efficient: You can easily plan a successful online marketing strategy within your budget by the use of digital marketing that offers an inexpensive technique in comparison to other advertising channels such as radio, TV and more.
    A well-planned and well-managed digital marketing campaign can reach a large audience at a lower cost than the traditional marketing methods.
  2. Better exposure: Reach numerous prospects by switching to a digital marketing campaign within a small investment. Be found where your audiences are looking for you. You will notice long-term results by using digital marketing.
  3. Save Time: Digital marketing provides real-time results within no time. Time is precious for all of us, so why waste even a Nanosecond. Digital marketing gives you an opportunity to see the number of visitors to your site, what is the conversion rate, what is the peak trading time, how many subscribers have added you in a day and more.
  4. Social currency: Digital marketing gives you a chance to create engaging campaigns using different types of media. These campaigns can go viral on social platforms, passing on from one person to another, hence gaining social currency.
  5. Brand Building: Brand building is what every business tries to accomplish and digital marketing helps develop your brand by promoting it on several platforms, the more viral your brand goes, the more reputation your brand will earn in the eyes of search engines as well as users.

  Future of Digital Marketing in India 


The advent of the digital marketing has opened up a novel landscape of doing business i.e. online business. According to a survey- by 2017, India will have around 600 million internet users that ultimately create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users. 

Recently, booming prevalence of digital India campaign is also adding lots of new flavours and fervours to the future of digital marketing in India. Growing startup trend is another reason that plays a significant role in creating digital marketing scope in India. The most common problem that startups face is lack of funds and digital marketing can rescue them as the most cost-effective blessing in disguise. 
It is highly economical and equally powerful way of conversion-oriented marketing. All the digital marketing manoeuvres can also be quantified through powerful digital marketing tools like Google Analytics, Google Website Optimizer, etc. that make it one of the most result-oriented modes of marketing.
The another most important animated video of Digital marketing: